Integrations / Google Analytics
Google Analytics
Report playback and engagement into Google Analytics. Visit website
Viewing data reaches an organisation's own analytics stack rather than staying inside the platform's reporting. The integration is client-side instrumentation on the player and portal, configured per portal.
Playback and portal events flow outbound to the configured analytics property. The platform's own reporting continues in parallel, so this supplements rather than replaces it.
Viewer activity is forwarded to an external analytics product, so video engagement joins the rest of an organisation's web analytics rather than living only in the portal.
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