A YouTube-like Secure Video Distribution Platform

Hosting videos on your site is important. What is more important is your video distribution platform.

Why, you ask?

A video without viewers is like a Comedian without an audience. Both talking out into the abyss.

Video content is undoubtedly powerful and persuasive.

Did you know 95% of viewers retain information better when consumed through videos as opposed to other mediums of information?

But that will only be the case if the video has an audience to begin with.

But that will only be the case if the video reaches the right audience on time.

The good news is most of the work is done. You have implemented the video idea. Captured the concept. Edited your masterpiece to perfection.

Now comes the final step. You need to distribute the video to your audience. Not just distribute but ensure its playback-ready on-demand anytime, anywhere.

If not done right, all the previous effort goes to vain.

Knowing the picture-perfect video distribution platform can drive relevant traffic while getting your content to the right audience.

In this blog, we’ll walk you through what exactly is a video distribution platform and why it is important.

Later on, we discuss how the platform VIDIZMO EnterpriseTube ensures smooth video distribution for different types of corporate videos and all the different means of distribution, aka the channels you may target.

What is a Video Distribution Platform?

Simply,

A video distribution platform allows you to centrally manage your video content, ensuring secure distribution to a variety of different public and private channels (own/3rd party).

Depending on the video platform, you can edit, upload, store, manage, deliver, and playback video content.

The platform should be flexible, giving you the absolute possibility to distribute individual videos to appropriate channels and platforms.

For scalable and fast access to services such as cloud-based storage, video transcoding, indexing, and smart search, a video distribution platform should be available on the cloud or provide these services on-premises.

It must also ensure smooth global content delivery utilizing modern video streaming protocols like HLS and MPEG-DASH to provide adaptive streaming.

Why a Secure Video Distribution Platform is Vital for Enterprises

Before we understand why video distribution platforms are needed, first, we need to understand the importance of video itself.

• The human brain processes visuals 60,000 times faster than textual content.

It’s pretty clear that “Video Matters!”.

Creating high-quality content is not enough though; you need to make sure it reaches the right audience, whoever your content is directed towards. Prospects, Customers, Investors, Certain employees, or Select departments.

If you are a marketer, you want your video content to be discoverable by your target audience, whether locally or internationally.

The main goal is to influence people. Grab their attention and achieve the campaign goal. Above all else, you have to make your brand discoverable.

For other internal or external corporate video use cases, you need to have a different approach based on your specific audience (which is much more limited).

What Capabilities a Secure Video Distribution Platform Must Have

Secure streaming is important in either of the two cases.

For a limited audience, you will also require private video streaming capabilities in your video distribution platform. You don’t want to risk having confidential information leaking out there.

Plus, as a brand, keeping content ownership is crucial. You can’t simply upload your videos on a public platform like YouTube.

Why? You ask.

Well, YouTube won't let you retain ownership of your content.

For that, you need a video distribution platform to store, stream, manage, and distribute your videos. And with 100s of different types of videos to handle, the platform must have AI-powered automation capabilities.

VIDIZMO was designed to cater to these critical enterprise video needs. Let’s have an overview of how it works.

How VIDIZMO’s Secure Video Distribution Platform Works

VIDIZMO, a Gartner-recognized secure enterprise video platform, caters to all your various online video distribution needs with public and private video streaming capabilities.

It allows you to create a YouTube-like video library, solely dedicated to your content. No need to share space with your competitors and other content creators (some not so appropriate). Or expose them to disruptive ads.

Brand the video library the way you like it. Organize content in different categories with AI-powered platform-wide and in-video search for swift accessibility.

Unlike traditional platforms, VIDIZMO does not limit you to just video marketing use cases.

It caters to every enterprise video use case, allowing you to have a video distribution platform to centrally manage all content.

• First off, connect your video cloud storage (Microsoft Azure, AWS, etc.) or use VIDIZMO’s cloud to store videos.
• Our platform encodes and hosts your videos on cloud-based servers, transcodes them into adaptive HLS and MPEG-DASH streams up to 4K, and automatically transcribes and indexes them so they are discoverable as video on demand. It supports more than 300 media formats.
• After uploading the video, you can edit it as you wish.
• VIDIZMO’s interactive video platform allows you to add interactivity, such as quizzes, downloadable handouts, engaging polls, or feedback surveys, to convert a passive viewer into an active listener.
• According to the company branding, you can brand the corporate video portal and player, create custom player templates, add your logo, and add closed captions and transcription while making it searchable.
• Before video distribution, you can define who can access your videos, only your organization OR select users/groups OR any anonymous person OR only to those individuals with a link. In short, choose with whom you want to distribute your video.

- You can also enable social media sharing as well to the platforms of your choice (Facebook, Twitter, LinkedIn, etc.). Distribute your video in a way that fits your requirements. As simple and easy as that. - The video is accessible worldwide, eliminating language barriers with automatic transcription in 82 languages plus translated captions. - Lastly, a user can generate actionable insights from video analytics dashboards, understanding audience behaviors and how the videos are performing. The analytics can be measured via the number of views, video watch time, graphs, demographic heatmaps, total times played, likes, comments, even the number of embeds, and much more.

EnterpriseTube also handles the live moments. Stream town halls, all-hands, and webinars to up to 20,000 participants with chat, polls, and Q&A, then publish the recording on demand. For training, add in-video quizzes and surveys and track completion with SCORM 1.2/2004 and LTI 1.3. Throughout, security stays enterprise-grade: encryption in transit and at rest, single sign-on, role-based access control, and audit logs.

What Makes VIDIZMO's Video Distribution Secure

Calling a platform secure only means something if it can show you how. With EnterpriseTube, distribution stays under your control at every layer:

• Encryption end to end. Video is encrypted in storage (AES-256) and in transit (TLS 1.2 and 1.3), with cryptographic operations running in FIPS 140-3 validated modules. Content encryption can also be licensed so stored files and every rendition are encrypted for a portal.
• Sign-in through your own identity provider. Users authenticate over SAML 2.0, OAuth 2.0, or OpenID Connect, with single sign-on and multi-factor authentication enforced through your existing directory. A portal can require that everyone signs in.
• Access decided by role, not by who has the link. Role-based access control governs who can see, upload, or manage content, and built-in security groups cover the common separations before you define your own.
• Sharing that ends when the purpose does. Share to your whole organization, named users or groups, or only people with a secure link. Links can be per recipient, password protected, and set to expire after a date or a number of views. Content is served through signed URLs that stop working once they expire.
• Protection against the video leaving your control. Digital rights management encrypts playback to a licence rather than a downloadable file, a visible watermark can be applied from a template, embedded playback can be restricted to named domains, and access can be limited by geographic location.
• A full record of what happened. Every administrative action is written to a searchable, exportable audit log, and uploads are scanned for malware before they go live.

For regulated content, EnterpriseTube aligns with standards including ISO 27001, GDPR, HIPAA, and FERPA, and can be deployed on commercial cloud, government cloud, on-premises, or hybrid infrastructure to meet data-residency requirements.

How You Can Securely Distribute Through VIDIZMO

Louis Vuitton, Enabled By VIDIZMO, Distributed Private Content To Select Buyers Across the APAC region (including China)

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Channels for Distributing Enterprise Video

Here are some of the channels you can consider:

Your own network

The power of your own existing network is more significant than you think. Send your video via email or any other means to your subscribers (contacts in your current database).

Private sharing to specific people or groups

For most enterprise video, distribution means controlled access, not broad reach. Share a video with your whole organization, a named set of users or groups, or only those with a secure link, and revoke access at any time. This is what keeps confidential training, executive messages, and internal updates from leaking, which a public platform or an unlisted link cannot guarantee.

Social media

Where a video is public marketing content, you can share it to social platforms such as LinkedIn, YouTube, or Facebook directly from your portal. But keep in mind that public platforms like YouTube are built for influencers and content creators, not enterprises: you do not retain ownership and cannot control who sees your content. For internal or confidential video, keep it on your own secure platform rather than a public site.

Embed on your site

Your website is a distribution channel you completely own, with an audience that is purely interested in your content.

Why not create a public video library accessible right on your website, showing various product explainer videos, customer testimonials, and engaging branded content?

Or, better yet, embed relevant video demos from your VIDIZMO portal onto your product landing pages for better conversion.

More than 50% of businesses place videos on their landing pages, don’t be one of those who miss out on this critical distribution channel!

Blogs

Distributing videos from your own blog is another effective way. Blogs are a minefield of information, deliver it through the right means.

Embed videos in your blogs to summarize their content and capture the audience that just doesn’t have the time to read through it all.

VIDIZMO’s HTML5 interactive video player is responsive, lightweight, and SEO-friendly (indexable on Google to bring the right traffic to your blog!)

Here is an example of VIDIZMO’s embedded video:

Conclusion

Apply away all the strategies in this blog to reach the right audience for all the different videos your organization creates. VIDIZMO’s video distribution platform will be your perfect partner in that journey

The best part?

VIDIZMO is not just limited to video distribution. The enterprise video platform fulfills end-to-end video use cases.

Onboarding, training, corporate communication, live broadcast, webinars, you name it!

You can also stream live and on-demand while defining the access of your videos, organizing them in a content library, and temporarily sharing them with internal or external stakeholders.

Contact us to learn more about VIDIZMO's video content management system or take advantage of the free trial.