How to Leverage a Video CMS for Effective Employee Training

A Video CMS streamlines employee training by enabling secure video hosting, organization, and analytics for better engagement and knowledge retention. This guide explores how businesses can leverage a video content management system to enhance workforce development efficiently.

Video CMS platforms are revolutionizing employee training by providing scalable, interactive, and cost-effective solutions. This guide delves into how organizations can use video content management systems to improve knowledge retention, increase employee engagement, and streamline workforce development.

As the demand for online learning continues to rise, institutions and organizations are increasingly adopting video CMS platforms to deliver more effective, convenient, and time-saving employee training solutions.

The rise of online learning has propelled video content management systems (CMS) into the spotlight. These platforms are gaining widespread adoption in both the education and corporate training sectors, providing an efficient solution to engage learners and maximize knowledge retention.

According to the University of the Potomac, a staggering 70% of students find online learning superior to traditional learning methods. This surge in popularity translates into a booming market, with online video platform users projected to reach a mind-blowing 1 billion by 2028.  

The Rise of Online Learning in Employee Training

The surge in online learning is not just limited to academia. Many organizations are adopting online video platforms and video CMS to enhance employee training programs. The global E-learning services market size surpassed USD 215.65 billion in 2023 and is poised to grow at a CAGR of 20.40% amounting to USD 1,374.67 billion by 2033.

According to Statista, in 2024, midsize companies spent the most time on training per employee, with an average of 53 hours. This is a significant investment in employee development, as midsize companies focus on equipping their workforce with the necessary skills for the job.

This rise is driven by the need for continuous learning and adoption in a dynamic job market shaped by globalization and technological advancements like AI.

• Leading companies are at the forefront of this shift. Take Amazon, for example. They've committed over $1.2 billion to provide free online skills training to more than 300,000 U.S. employees by the end of 2025. Amazon Web Services plans to invest $10 billion, creating 1,000 jobs to establish data center complexes in Mississippi. This investment helps their workforce stay competitive and secure high-paying, in-demand jobs. 
• Similarly, Google is investing heavily (€25 million )in training European workers on AI, recognizing the potential for massive growth in this field.  
• Walmart is also on board, doubling down on its efforts by expanding Walmart-paid short certificate options to fill 100,000 in-demand jobs over the next three years. 

This shift towards internal development reflects a broader trend in the business world, where organizations prioritize upskilling and reskilling over external hiring. 

McKinsey reports that shaping talent internally has become the preferred strategy for many businesses, driven by the need to fill specialized roles in an increasingly competitive global market. 

This is why, in 2025, online training and education are no longer optional but essential. 

Choosing the Right Platform: A Breakdown of Video Training Options 

If you've decided to integrate online training into your organization, you’re on the right path to enhancing employee skills, driving productivity, and preparing your workforce for the future with on-demand and interactive learning.

The next step is determining which type of video training platform best fits your organization's needs. Here’s a breakdown of the three key types of platforms available:

Video CMS for Hosting Online Training Courses

Think of video CMS platforms as internal YouTube-like systems for your organization. These platforms allow you to upload, organize, and securely manage your training content. They come with features like search functionalities, video analytics to track progress, and sharing options to efficiently distribute knowledge.

For example, VIDIZMO EnterpriseTube is a centralized video content management system that helps you manage all your online training courses. You can easily upload training videos, organize them into playlists, track learner progress, and use analytics to measure knowledge retention.

Massive Open Online Courses (MOOCs)

MOOCs offer a wide variety of pre-built courses on platforms like Udemy and Coursera. These platforms are great for accessing a broad selection of topics, but the quality of the courses can vary, depending on the instructor and the platform itself.

While MOOCs are excellent for personal development and some organizational training needs, they may not always align perfectly with your company’s specific goals. If you need specialized training tailored to your organization, internal development through a video CMS may be a better option.

Video Conferencing Platforms

Video conferencing platforms like Zoom and Microsoft Teams allow for live, real-time training sessions. These platforms are great for engaging employees in discussions and live sessions, but they can fall short when it comes to managing learning materials and tracking progress.

While ideal for conducting live training sessions, video conferencing platforms don’t offer the same centralized content management or learner progress tracking as video CMS platforms. To make the most of live sessions, you can integrate them with a video CMS to store and organize training materials for later use.

Key Features to Look for in a Video CMS

When evaluating video training platforms, it’s important to understand what key features will best support your organization's training goals. Here are the most essential features to consider:

Ease of Use

Choose a video CMS platform that is intuitive and user-friendly, allowing learners to easily access training content with minimal onboarding. The easier it is to navigate, the more likely your learners will engage with and benefit from the content.

Security and Privacy

Protect your valuable content and sensitive data by selecting a video CMS with strong security measures. Ensure that access to content is restricted to authenticated users, particularly for private or confidential training materials, ensuring both security and compliance.

Integrations with Other IT Systems

In today’s interconnected world, compatibility with other IT systems is crucial. Look for a video training platform that can seamlessly integrate with your existing software and workflows, breaking down silos and streamlining your organization's operations.

In 2024, 90 percent of companies in the U.S. actively involved in the training industry reported using a Learning Management System (LMS) to manage and deliver training content. This underscores the growing adoption of digital platforms for organizing and tracking employee development.

Compatibility Across Devices

Ensure the platform works across a variety of devices and web browsers. This ensures learners can access training content no matter where they are – whether in the office, on campus, at home, or on the go.

Interactive Features

To maximize learner engagement, choose a platform that allows you to incorporate interactive elements like quizzes, polls, and surveys. These features foster active learning, improving knowledge retention and learner participation.

Categorized Video Library

A video CMS should allow you to organize your content effectively, creating a categorized video library for easy navigation. This ensures learners can quickly find and access the relevant training materials they need without unnecessary friction.

AI-Powered Search

AI-powered search functionality helps learners easily find relevant videos and resources by quickly filtering through large libraries. This enhances productivity and enriches the learning experience, allowing learners to discover valuable content faster.

Customization and Branding

Select a platform that allows you to personalize the look and feel of your video portal to align with your organization's branding. This not only improves user experience but also reinforces your brand identity, creating a cohesive training environment.

In addition to these core features, consider other capabilities like video analytics, content delivery network (CDN) support, and compliance tracking to further enhance your video training platform’s effectiveness.

Why Utilize Video CMS to Deliver Online Learning Videos 

Video CMS platforms have repeatedly demonstrated their superiority in delivering online training videos compared to traditional training content such as long-form documents.

But what exactly are the benefits of utilizing video hosting for online training courses? Here are some key benefits to consider;

Enhanced Information retention

Videos are a powerful tool for improving knowledge retention. Studies show that learners are more likely to remember what they’ve seen in videos compared to just reading or listening alone. Video CMS platforms ensure that training content is engaging and memorable, leading to better retention and application of knowledge.

Audio-visual learning experience

Unlike books, which only provide visual information, or lectures and podcasts that rely on auditory content, videos combine both visual and auditory elements. This audio-visual learning experience provides a more comprehensive, multi-sensory approach that boosts engagement and enhances comprehension.

Flexible Delivery Options

Live or On-demand? You pick! 

With video hosting, you have the freedom to choose between live and on-demand training. Whether you prefer live sessions for real-time interaction or self-paced asynchronous video courses, simply record live sessions or upload pre-recorded content.  

Additionally, you can leverage similar video formats to create a video consulting platform, delivering a personalized and immersive experience to your clients. 

The Power of Mobile Learning

Mobile-based training is becoming a critical component of modern learning environments. With 55% of the global population now using mobile internet, the demand for training that can be accessed from anywhere is at an all-time high​. The shift towards mobile learning means that employees can engage with training content wherever they are, making it easier to retain information and stay updated.

If you want to learn more, check out our blog on the benefits of using an online video-based training platform. 

Top Video CMS to Host Your Online Learning Courses 

The best place to start hosting your online training videos for internal use is a secure video hosting platform. While the first option that might come to you can be YouTube, it’s certainly not a good choice for internal or private trainings.  

A video platform offers a YouTube-like experience, while allowing you to customize its look as well. Top video platforms offer a range of deployment and storage options, are more secure, offer comprehensive video analytics, flexible sharing and much more.  

Read More: YouTube vs. Corporate YouTube-Like Video Hosting Solutions 

The best part? The platform will be entirely in your control with no external disruptions like other content recommendations (including your competitors’ content) and no adverts. You will also not lose ownership of your content. 

Let’s explore the top online training video hosting platforms; 

VIDIZMO EnterpriseTube

VIDIZMO EnterpriseTube is an easy-to-use YouTube-like enterprise video training platform – a ready-made solution for creating, managing, and delivering engaging training content. 

It allows you to create your company's own YouTube for learning. Let’s have a glimpse of how EnterpriseTube video CMS can empower your organization;

Content Management 

• Bulk upload various media formats (255+) and manage them within a robust video content management system (CMS). 
• Organize videos with categories, sub-categories, and access permissions for granular control. 

• Leverage metadata search (text, tags, speakers, objects), OCR, ASR (automatic speech recognition), and faceted search for quick video retrieval. 
• Leverage AI capabilities such as facial recognition, facial attribution (age, race and gender) and activity detection (shopping, trespassing, and robbery) to discover video content faster.  
• Seamlessly integrate with existing content management systems (like SharePoint) and video conferencing tools (Zoom, MS Teams) to automatically ingest recordings. 

Content Creation & Delivery 

• Conduct live training sessions for a global audience with hundreds of thousands of participants. 
• Get real-time feedback using polls and comments within videos. 
• Record and publish training sessions as online courses with playlists. 
• Upload pre-existing or newly created videos for asynchronous training. 
• Provide uninterrupted live and on-demand streaming across devices with adaptive bitrate and HLS technology. 

Security & User Management 

• Rest assured your data is secure with industry-standard encryption. 
• Ensure data integrity with role-based access controls, limited sharing, single sign-on (SSO) support, IP/geo-restrictions, audit logs, automatic login timeouts, password protection, and more. 
• Track user engagement and interaction trends with user-level video analytics to refine your videos and platform. 
• Acquire VIDIZMO redactor and leverage the cutting-edge redaction tool to anonymize sensitive data. 

Customization & Engagement 

• Customize the size, color, and player controls of your video platform and players to match your organization's branding. 
• Make interactive videos with quizzes, surveys, handouts, and annotations at specific points. 
• Privately stream videos to authenticated users or share them publicly with anonymous viewers. 

Deployment Options 

• Deploy the system according to your needs: SaaS, private/public cloud, on-premises, or a hybrid model for maximum flexibility. 

Additional Features 

• Securely share videos and course playlists with internal or external users for a limited time and view count. 
• Generate multiple expirable links for sharing the same video with different viewers. 
• Create separate video portals for different locations, departments, or projects. 
• Leverage the EnterpriseTube desktop app for video content management, offline viewing, and more.

Industries Empowered by VIDIZMO 

VIDIZMO's robust features cater to the diverse training needs of a wide range of industries, The video CMS can be used for; 

VIDIZMO also caters to a variety of industries’ training needs, including:

• Health staff training
• Energy sector training
• Pharma Training
• Police training
• Logistics training
• Hospitality training
• Construction safety training
• Fashion retail sales training
• Referee training

All in all, VIDIZMO EnterpriseTube is a consolidated platform for video training and online learning, knowledge management, marketing and sales, corporate communication, live events, and video archival. 

Contact VIDIZMO’s sales & support team to learn more or schedule a product demo!