How to Set Up a Video on Demand (VOD) Platform for Business?

by Nohad Ahsan, Last updated: April 9, 2025, Code: 

Two employees using a laptop to view content on a video on demand platform

Video-on-Demand (VOD) Platform: What You Need to Know
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Upload a video and share it ahead for your viewers to watch at their own pace anytime, anywhere. That's a video on demand (VOD) for you!

But how do you set up such a video on-demand platform for your organization? What are the different options available within the market?

What if you need to create an internal private YouTube? Or stream videos like Netflix and charge a subscription from users.

According to Fortune Business Insights, the video on-demand (VOD) market size is expected to exponentially grow to $159.62 billion globally by 2027.

This is a technology of the future and businesses are looking for ways to maximize its benefits.

Video On-demand (VOD) Infographic

What is Video On-demand (VoD)?

Video on Demand (VOD) is when people can watch videos from a video library as and when they want, without being constrained to traditional broadcasting schedules.

A VOD platform facilitates that by allowing users to browse through a range of videos or playlists and view the ones that they want.

 

We interact with VOD platforms every day, often without realizing it. Platforms like Netflix, for example, allow users to access an extensive library of movies and TV shows. Viewers can watch whatever they want, whenever they choose, and on any device that suits their preferences. This flexibility is what makes VOD platforms so appealing.

Another example of a VOD platform is YouTube, where users can search through channels and view the content of their choice. Even watching videos on Facebook or Instagram is considered a part of a modern video on demand as you can watch the video instantaneously, without having to download it. By using this method, companies can later focus on Instagram monetization and make money with the platform.

"Some companies also post to Instagram from PC to ensure a better content quality."

On-demand video streaming is also possible on YouTube-like enterprise video platforms, where organizations can create their own corporate video library for all their corporate video content (both synchronous and asynchronous videos).

Asynchronous video content is another key feature of VOD platforms. For businesses, this means delivering on-demand videos like training sessions, product demonstrations, or even corporate communications.

These videos allow employees or customers to access the content whenever they need, without needing to be present in real time. This makes VOD an incredibly efficient tool for knowledge sharing, team collaboration, and communication.

For a deeper dive into Video on Demand and its evolution, visit our blog.

A man watching an video on demand

Live Streaming vs Video on Demand: What is the Difference?

On-demand video is the opposite of live streaming, as it is pre-recorded, stored and then streamed whenever someone demands to view the video.

Live streaming (synchronous video streaming) is when the video is recorded and broadcasted in real-time and delivered to a user's device on the other end. Here is an article all about live streaming platforms.

Is On-Demand Video Same as Streaming?

The terms on-demand video and video streaming are often used interchangeably, but there are subtle differences. On-demand videos can either be streamed or downloaded. If a user watches a video without downloading it, it's called video streaming.

However, even if a user downloads the video to watch offline, it still qualifies as on-demand video (VOD) because they can choose when to watch it, independent of a live broadcast.

Are VOD and OTT the Same Thing?

Though the terms VOD (Video on Demand) and OTT (Over-the-Top) are sometimes used interchangeably, they refer to distinct but related concepts.

What is OTT?

OTT (Over-the-Top) is a subset of VOD. It refers to content that is streamed over the internet rather than through traditional cable or satellite TV. OTT applications deliver on-demand video content, like movies, TV shows, and entertainment, directly to the user's device.

While VOD platforms can operate under different models, OTT platforms are specifically known for offering subscription-based services like Amazon Prime (Transactional VOD), YouTube (Advertisement VOD), and Netflix (Subscription VOD). These platforms allow users to watch content at their convenience, offering various monetization strategies based on the viewing model.

In summary, VOD platforms offer flexible access to a wide variety of content, whether for internal or external business communication, while OTT services focus on delivering that content to a mass audience via the internet, often with subscription, transactional, or ad-based revenue models. By understanding these differences, businesses can better choose the right solution for their content delivery needs.

The Past and The Present

The concept of Video on Demand (VOD) emerged in the early 1990s, enabled by significant technological advancements in video compression and data transmission. Early trials, such as the Cambridge Digital Interactive Television trial in 1994, provided VOD services to 250 homes and schools connected to the Cambridge Cable network.

VOD remained a niche service until the early 2000s, when broadband internet adoption increased and video streaming technologies improved. Initially, VOD relied on basic HTTP technology, similar to how webpages were loaded. However, this method was inefficient for video delivery, leading to issues such as buffering and poor playback quality.

Evolution of Streaming Protocols

VOD was a costly thing back in the days when videos were shared using HTTP technology, similar to webpages and other files on the internet. Over time, things have changed, with YouTube coming into the picture in 2005 and the invention of technologies like HLS, video compression and adaptive bitrate streaming.

Market Growth and Technological Advancements

The VOD market has experienced substantial growth over the years. In 2023, the global VOD market size was valued at approximately $141.9 billion and is projected to grow at a compound annual growth rate (CAGR) of around 15% from 2024 to 2032. This growth is driven by the increasing penetration of high-speed internet globally and advancements in streaming technology. 

The VOD market was valued at $60 million in 2020, and is expected to grow at a 9.5% CAGR in the next 5 years. VOD platforms are replacing traditional channels such as broadcast TV or Video CDs, DVDs etc.

Global Adoption and Usage Patterns

The adoption of VOD platforms varies significantly across different regions, largely due to disparities in internet connectivity and bandwidth availability. Developed economies with robust internet infrastructure—such as the USA, Norway, Canada, Luxembourg, and Sweden—showed the highest VOD user penetration rates in 2020. This widespread adoption reflects the growing demand for flexible, on-demand access to video content.

While media and entertainment remain the dominant sectors within the VOD landscape, its applications have expanded far beyond traditional entertainment. Businesses are now leveraging VOD platforms for a wide range of purposes, including corporate communication, employee training, event coverage, and customer education. This shift underscores VOD's growing importance not only as an entertainment tool but also as an essential medium for enterprise communication.

As the video on demand market continues to evolve and grow, businesses and content creators are finding innovative ways to maximize its potential for both internal and external use cases. The future of VOD looks bright, with an ever-increasing shift towards on-demand content and more advanced streaming technologies.

History of On-Demand Streaming

 

VOD Platforms from a Content Creator’s Perspective

In the past, delivering video content to your intended audience came with its own set of challenges. But with the advent of the internet and the rise of Video on Demand (VOD) platforms, things have become much simpler. These platforms have solved many of the issues associated with traditional video delivery, like bandwidth challenges and compatibility issues, making it easier for content creators to reach a global audience and monetize their content.

When it comes to setting up a VOD platform, the simplest way to start is through public platforms like YouTube, but it's important to consider the platform's limitations as well.

YouTube

Watching on-demand video on YouTube

YouTube offers the simplest and easiest way to host videos. It’s also free!

YouTube helps your videos to be organically searched through Google as videos on YouTube also rank for Google keywords.

YouTube automatically creates multiple renditions for your video files, which allows users with low internet bandwidth to also be able to watch your content.

Content creators are also provided basic video analytics (reach and engagements) as well as a detailed breakdown of viewer demographics - age, gender and geography.

YouTube, however, is not a video hosting solution and has limitations in terms of storage. You will not be able to retrieve your videos if they accidentally get deleted, or if your account gets blocked due to copyright violations etc. You’ll need to keep your video files downloaded as a backup.

YouTube is suitable for personal use, smaller organizations or organizations with simple requirements. YouTube doesn’t provide the features that would allow organizations to host videos and only restrict access to their internal audience. It does allow videos to be shared privately but it’s just limited to that.

But the most important drawback is that by uploading videos on YouTube, you give away certain content rights for these videos and this is one of the main reasons why organizations go towards using paid Video on Demand Platforms. 

We did a whole blog on YouTube and why an organization should go for one of the corporate alternatives to YouTube. VIDZMO's secure enterprise video platform is a major player in this domain.

 

7 Other Paid Alternatives and Their Limitations

While YouTube is simple to use, it doesn’t address the more complex needs that businesses and large organizations face, such as security, compliance, and advanced integrations. Here's a look at some paid VOD alternatives that offer more enterprise-grade features, though each comes with its own set of limitations:

Here are a few other on-demand video platforms that you can opt for:

  1. VIDIZMO EnterpriseTube
  2. Brightcove
  3. Microsoft Stream
  4. Vimeo
  5. IBM Watson Media
  6. Panopto
  7. Vidyard

These platforms offer more robust features than YouTube, such as advanced security controls, custom branding, and better integration capabilities with other business tools. 

For example, when it comes to sharing internal communications, training materials, or onboarding videos, some of the platforms listed above may not provide the necessary features to securely manage access and ensure compliance. Critical functionalities such as comprehensive internal controls and Single Sign-On (SSO) integrations may be lacking, leaving your sensitive content vulnerable.

If you're looking for an enterprise-grade solution that seamlessly handles both internal and external video on demand (VOD) streaming with enhanced security and flexibility, you'll want to explore options that offer much more than basic streaming. 

For a deeper dive into the pros and cons of these platforms, be sure to visit our blog on the comparison of the best video on demand platforms, where we review each option to help you make an informed decision based on your specific business needs.

VIDIZMO

VIDIZMO offers a VOD platform that is suited for organization-wide use cases.

It provides all the features of YouTube with much more depth and has many other advanced capabilities. The solution is AI-powered, Gartner-recognized, and a Microsoft Gold Partner. Suffice to say, it is a highly secure platform for both internal and external streaming.

VIDIZMO allows you to create your own YouTube-like on-demand site/portal – with your own custom domain. It is a white-label VOD platform with custom branding capabilities.

A screenshot of VIDIZMO On-Demand Streaming Platform

Here are a few reasons why you should opt for VIDIZMO, a video distribution platform for on-demand streaming:

One Centralized System

VIDIZMO is an enterprise video platform, which means that it provides a system for end-to-end video use cases.

Need to manage recorded Zoom meetings? Or Train employees internally? Or embed advertisement videos on your website?

You can use one system to do it all! Create sub-portals for departments or different use cases (internal or external). Brand them differently. Set custom security policies and independent admin controls with entirely separate billing.

VOD Infographic 2

Or you can start by using our system for one use case, and then scale it later. The decision is in your hands.

Content Segregation - Who Can View Videos and Who Can't?

Content stored on your VIDIZMO portal can be segregated for different viewers. Organizations can select for each individual video file or group; whether these can be accessed by a certain individual, group, entire department or organization, or by anonymous users. Through Single Sign-On integrations, users and groups can be synced to improve access management. 

Importance of Content Segregation in a Video On-Demand Platform

Rich Sharing Options

You can temporarily share videos with audiences inside or outside the organization through expirable links or email. Unlike simpler platforms, VIDIZMO allows you to generate multiple links and expire them as needed. For email sharing, you can specify an email with which external participants would need to authenticate to view a video. 

 

You can also define what recipients can do once they have the video; whether they can download, watch only once or twice, share ahead etc.

Learn more about sharing options in VIDIZMO.

Data Hosting Options

VIDIZMO allows you to store videos and stream videos on Azure, AWS or any other government or public cloud or on-premise

These cloud providers keep multiple copies of your data at separate places (data redundancy) to ensure data is safe from unexpected events, cyber threats, and natural disasters.

VIDIZMO also offers a data retention period for stored videos, which even after being accidentally deleted by a user, can be retrieved by contacting VIDIZMO support.

Security

Speaking of security, VIDIZMO includes detailed features within the application to keep content secure. VIDIZMO offers FIPS-compliant end-to-end encryption for all video content. It includes password protection, SSO integration, Geo-restrictions, IP restrictions, role-based access controls, DRM support, and much more.

Learn more secure video hosting in VIDIZMO.  

Branding

The VIDIZMO Portal is brandable and allows you to include your logo, theme, colors and even use your own domain. You can also create multiple custom video player templates for different use cases. Videos hosted on VIDIZMO are ad-free and offer no distractions to your audience.

Artificial Intelligence

VIDIZMO has many features powered by AI.

You can easily make your content accessible to a diverse audience by automatically generating accurate transcriptions and closed captions for videos through AI with further translation into 50+ languages

You can even transcribe multilingual videos with up to 4 spoken languages (out of the 22 supported languages) or manually upload transcription files for any video.

Additionally, you can index spoken words, on-screen text, faces, objects, and other insights to improve search in a large library of videos.

Integrations

Video on Demand Integration Infographic

No organization can operate in a silo these days. VIDIZMO is highly interoperable supporting seamless out-of-the-box integrations with all important business applications like LMS, CMS, CRM, etc to ensure smooth video playback within these systems. 

Plus, with online meetings being commonplace, VIDIZMO can integrate with video conferencing tools to allows users to automatically ingest online meetings from Zoom, MS Teams, & others to make them available as VOD.

Asynchronous meetings are the need of the hour for more inclusive collaboration. Moreso, this saves users from the hassle of having to download recorded work meetings for future viewing. Plus, you can maintain a central knowledge base.

You can also contact our team to have a customized package developed as per your needs.

On-demand streaming is just one type of streaming. There are platforms for other types as well. You can read our detailed guide on video platforms to learn more about what this means.

How to Set Up a Video on Demand Platform for Business

As businesses increasingly shift towards digital communication and content delivery, setting up a Video on Demand (VOD) platform has become essential. VOD platforms offer flexibility, scalability, and security, enabling organizations to deliver content to both internal and external audiences on their own terms.

Whether it’s for employee training, customer education, marketing campaigns, or revenue generation through monetized content, VOD platforms provide a centralized solution for managing and distributing videos. The right platform not only enhances user engagement but also ensures compliance and security for sensitive corporate content.

Setting up a VOD platform involves several strategic steps, from defining clear business objectives to choosing the right technology and infrastructure. Here's a comprehensive guide on how to effectively set up a VOD platform tailored to your organization's needs.

Step 1: Determine Objectives and Use Cases

Before diving into the technical setup, it’s crucial to define clear objectives and use cases for your VOD platform. This foundational step ensures that the platform aligns with your business goals and maximizes its impact. By understanding the specific needs of your organization and your audience, you can make informed decisions on platform features, security requirements, and content strategy.

Key Considerations:

  • Who is your target audience? (Employees, customers, partners, or the general public)
  • What is the primary purpose of the VOD platform? (Training, marketing, compliance, or revenue generation)
  • How will the content be accessed? (Internally, externally, or both)
  • What security and compliance requirements must be met? (GDPR, HIPAA, or industry-specific regulations)

These considerations help in crafting a well-defined content strategy and selecting the right platform with the necessary features to achieve your objectives effectively.

  1. Internal Training and Onboarding

    • Deliver training videos, onboarding sessions, and compliance tutorials to employees.
    • Ensure consistent learning experiences across distributed teams.
    • Track employee progress and engagement with video analytics.
  2. Corporate Communication and Knowledge Sharing

    • Facilitate asynchronous communication through CEO messages, town halls, and recorded meetings.
    • Create a centralized repository for internal knowledge sharing, reducing silos.
    • Enhance collaboration across departments and remote teams.
  3. Marketing and Customer Education

    • Host product demos, explainer videos, and customer testimonials.
    • Nurture leads by providing on-demand educational content and webinars.
    • Drive brand awareness and engagement through targeted video marketing campaigns.
  4. Compliance and Security

    • Store and manage sensitive video content with strict access controls.
    • Ensure compliance with data protection regulations (e.g., GDPR, HIPAA).
    • Implement audit trails and activity logs for secure content management.
  5. Revenue Generation and Monetization

    • Offer pay-per-view, subscription models, or ad-supported content.
    • Implement secure payment gateways and DRM (Digital Rights Management) features.
    • Create custom video portals for specific audience segments or use cases.

Step 2: Choose the Right VOD Platform

Selecting the right VOD platform is critical for fulfilling your objectives. Compare the following options:

  1. YouTube and Public Platforms

    • Pros: Easy to set up, global reach, free hosting.
    • Cons: Limited branding, ads, lack of security controls, and content rights issues.
    • Best for: Marketing and public engagement for smaller organizations.
  2. Enterprise VOD Platforms (e.g., VIDIZMO)

    • Pros: Advanced security, white-label branding, granular access controls, and integrations with enterprise tools (LMS, CMS, CRM).
    • Cons: Higher cost compared to public platforms.
    • Best for: Internal corporate communication, compliance, and secure external streaming.
  3. OTT Platforms

    • Pros: Best for large-scale public distribution, multi-device streaming, and monetization.
    • Cons: High infrastructure cost, complex setup.
    • Best for: Entertainment, broadcasting, and large-scale educational platforms.
  4. Why Choose VIDIZMO for Enterprise Use

    • Security and Compliance: End-to-end encryption, SSO integration, role-based access, and GDPR/HIPAA compliance.
    • Scalability: Cloud-native architecture with options for on-premises or hybrid deployment.
    • Integration Capabilities: Seamless integrations with enterprise tools like Microsoft 365, SharePoint, and Zoom.
    • Customization: White-label branding, custom portals, and multi-language support.

Internal Link: Compare more platforms in our detailed blog on Best Video on Demand Platforms.

Step 3: Prepare Your Video Content

Proper content preparation is vital for enhancing user experience and discoverability. Follow these best practices:

  1. Organize Video Library

    • Categorize content by topics, departments, or audience segments.
    • Use playlists and collections to improve navigation and engagement.
  2. Video SEO Optimization

    • Write descriptive titles, tags, and meta descriptions with targeted keywords.
    • Include transcripts and closed captions for better accessibility and search indexing.
    • Optimize thumbnails for higher click-through rates.
  3. Metadata and Tagging

    • Implement metadata best practices for better content indexing and searchability.
    • Tag videos by categories, keywords, and topics to enhance user navigation.
  4. Video Formats and Quality

    • Use adaptive bitrate streaming for optimal playback on all devices.
    • Ensure compatibility across multiple devices and operating systems.
  5. Content Localization and Accessibility

    • Utilize AI-powered translations and multilingual captions to reach a global audience.
    • Ensure ADA compliance for accessible video content.

Step 4: Configure Security and Access Controls

Security is a top priority, especially for corporate and sensitive content. Configure robust access controls as follows:

  1. User Authentication and Authorization

    • Implement Single Sign-On (SSO) for secure user authentication.
    • Integrate with existing Identity Providers (e.g., Okta, Azure AD).
  2. Role-Based Access Control (RBAC)

    • Assign roles with granular permissions for viewers, contributors, and admins.
    • Control access at individual, group, or organizational levels.
  3. Content Protection and Encryption

    • Apply end-to-end encryption (FIPS-compliant) to protect video content.
    • Enable Digital Rights Management (DRM) to prevent unauthorized sharing or piracy.
  4. Compliance and Governance

    • Ensure compliance with industry standards (GDPR, HIPAA, SOC 2).
    • Maintain audit trails and activity logs for tracking access and interactions.
  5. Geo-Restriction and IP Blocking

    • Control video access based on geographical locations or IP addresses.
    • Ideal for content licensing or restricting access to internal users only.

Emphasize VIDIZMO’s Security Capabilities:

  • VIDIZMO provides enterprise-grade security with features like SSO, RBAC, DRM, and encryption, ensuring full compliance with data protection regulations.
  • Learn more about VIDIZMO’s Secure Video Hosting.

Step 5: Set Up Hosting and Streaming Infrastructure

Choose the right hosting and streaming infrastructure for scalable and high-performance VOD delivery:

  1. Cloud vs. On-Premise

    • Cloud Hosting: Scalable, cost-effective, and easy to deploy. Ideal for distributed teams and external viewers.
    • On-Premise Hosting: Greater control and security, especially for highly sensitive content. Suitable for regulated industries (e.g., healthcare, government).
    • Hybrid Cloud: Combines the benefits of cloud scalability and on-premise security.
  2. Content Delivery Network (CDN)

    • Use a CDN to ensure fast and reliable video delivery worldwide.
    • Implement adaptive bitrate streaming for optimal playback experiences.
  3. Integration with Existing IT Infrastructure

    • Integrate seamlessly with Azure, AWS, or other public clouds.
    • Connect with existing enterprise systems (LMS, CMS, CRM) for streamlined operations.

Why VIDIZMO?

  • VIDIZMO offers flexible hosting options on Azure, AWS, or on-premise, with seamless integrations and cloud-native scalability.
  • Learn more about VIDIZMO’s Hosting Solutions.

Step 6: Customize Your Video Portal

Create a unique and branded video experience to engage your audience:

  1. White-Label Branding

    • Custom domain, logo, color schemes, and personalized user interfaces.
    • Multi-portal architecture for different departments, brands, or use cases.
  2. Custom Video Players

    • Design custom video players with advanced playback controls and interactivity.
    • Ensure responsive design for consistent user experience across devices.
  3. User Experience and Navigation

    • Implement intuitive navigation, search functionality, and personalized recommendations.
    • Enhance engagement through interactive elements like quizzes, polls, and call-to-actions (CTAs).
  4. Language and Localization

    • Multi-language support for global reach.
    • AI-powered transcriptions and translations.

VIDIZMO Advantage:

  • VIDIZMO allows you to create fully branded, white-label portals with custom domains and tailored user experiences.
  • Learn more about VIDIZMO’s Customization Options.

Step 7: Test, Launch, and Monitor Performance

  1. Testing and Quality Assurance

    • Test video playback across multiple devices, browsers, and network conditions.
    • Conduct security audits and performance testing before launch.
  2. Launch Strategy

    • Plan a phased launch with feedback loops for continuous improvement.
    • Announce the platform launch via internal communication, social media, or email campaigns.
  3. Performance Monitoring and Analytics

    • Track video performance metrics: views, engagement, completion rates, and audience demographics.
    • Use VIDIZMO’s advanced analytics for detailed insights into viewer behavior and content performance.

Ready to set up your Video on Demand platform? Explore VIDIZMO’s VOD Solutions.

Best Practices for Managing Video on Demand Platforms

Managing a Video on Demand (VOD) platform effectively requires strategic optimization, user engagement, and robust access management. Here are the best practices to ensure maximum visibility, enhanced engagement, and secure access control:

Video SEO Optimization

To maximize visibility and discoverability, optimize the following elements:

  • Title: Use compelling, keyword-rich titles to attract viewers and improve SEO rankings.
  • Description: Write detailed, keyword-optimized descriptions that summarize the video content effectively.
  • Tags: Include relevant tags for better categorization and enhanced search visibility.
  • Transcripts and Captions: Enhance accessibility and SEO by including accurate transcripts and captions.
  • Thumbnails: Design eye-catching thumbnails to increase click-through rates and user engagement.

Pro Tip: Use tools like Google Keyword Planner or Ahrefs to identify relevant keywords and optimize your metadata accordingly.

User Engagement Tips

To increase viewer retention and interaction, implement the following engagement strategies:

  • Interactive Elements: Include clickable CTAs, annotations, and chapter markers for better navigation.
  • Quizzes and Polls: Integrate quizzes, polls, and feedback loops to engage viewers and gather insights.
  • Personalization: Use AI-powered recommendations to provide personalized content experiences.
  • Community Building: Enable comment sections, discussion boards, and social sharing options.
  • Gamification: Incorporate gamification elements like badges, leaderboards, and rewards to enhance user interaction.

Pro Tip: Leverage VIDIZMO’s interactive video features to boost engagement through quizzes, polls, and clickable CTAs.

Content Segregation and User Access Management

Advanced role-based controls are essential for maintaining security and ensuring the right audience accesses the appropriate content. Implement the following:

  • Role-Based Access Control (RBAC): Assign granular permissions for viewers, contributors, and admins.
  • Single Sign-On (SSO) Integration: Streamline authentication and enhance security with SSO integration.
  • Content Segmentation: Categorize and segment content by audience type (internal, external, or hybrid).
  • Geo-Restriction and IP Blocking: Restrict access based on geographical locations or IP addresses.
  • Data Governance and Compliance: Ensure compliance with data protection regulations (e.g., GDPR, HIPAA).

Pro Tip: Utilize VIDIZMO’s RBAC and SSO features for secure access management and compliance with industry standards.

Summary and Recommendations

  1. Optimize Video SEO for discoverability by focusing on titles, descriptions, and tags.
  2. Boost User Engagement using interactive elements, quizzes, and personalized recommendations.
  3. Implement Robust Access Controls with RBAC, SSO, and content segmentation to maintain security and compliance.

Key Takeaways

  • Video on demand allows users to watch pre-recorded content at their convenience, making it a flexible and scalable solution for businesses and content creators.

  • VOD platforms are categorized into subscription-based, transactional, and ad-supported models, each catering to different business needs.

  • Unlike live streaming, which happens in real-time, video on demand content is recorded, stored, and accessed later by viewers.

  • OTT is a subset of VOD that delivers content over the internet, eliminating the need for traditional broadcasting methods.

  • The video on demand market is experiencing rapid growth and is projected to reach $159.62 billion globally by 2027.

  • YouTube, Netflix, and enterprise-focused solutions like VIDIZMO are among the most popular VOD platforms, each offering unique advantages and limitations.

  • Businesses leverage VOD for various purposes, including corporate training, marketing, internal communication, and customer education.

  • Enterprise video platforms like VIDIZMO provide enhanced security, branding options, and seamless integrations, making them suitable for organizations requiring controlled video access.

  • Setting up a VOD platform requires careful planning, including defining business objectives, selecting the right platform, optimizing content, and implementing strong security measures.

  • Optimizing video content for SEO, accessibility, and engagement is crucial for maximizing visibility, audience reach, and overall impact.

Maximizing the Potential of Video on Demand

Setting up a Video on Demand (VOD) platform for business is a strategic investment that enhances communication, training, marketing, and customer engagement. By defining clear objectives, choosing the right platform, optimizing content, ensuring security, and leveraging advanced features, businesses can effectively reach their target audience while maintaining compliance and security standards.

With the rapid growth of digital content consumption, a well-structured VOD platform not only boosts brand visibility but also drives productivity and revenue.

Ready to take the next step? Explore VIDIZMO’s VOD solutions to create a customized, secure, and scalable platform tailored to your business needs.

People Also Ask

What is a Video on Demand (VOD) platform?

A Video on Demand (VOD) platform allows users to stream video content whenever they choose, without being tied to a live broadcast schedule. It provides access to a wide range of videos, such as movies, TV shows, training videos, or corporate content, on any device, at any time.

How does a VOD platform work?

A VOD platform works by hosting and managing video content, which can be accessed via the internet. Users can either stream the videos in real-time or download them for offline viewing. The platform manages content storage, distribution, and user access, offering features like subscription models, pay-per-view, or ad-supported options.

What is the best Video on Demand platform for businesses?

The best Video on Demand platform for businesses depends on the specific needs of the organization. Vidizmo, for example, offers a white-label VOD platform that provides enterprise-level features such as secure video hosting, customizable branding, and integrations with other business tools. It also supports both internal and external streaming for a variety of business use cases.

What are White Label VOD platforms?

White label VOD platforms are customizable video streaming solutions that allow businesses to brand and host their video content under their own name, without the external branding of the platform provider. This gives organizations more control over the user experience and the look and feel of the video portal.

How do VOD video on demand services work for businesses?

VOD video on demand services for businesses provide a centralized solution for delivering video content to both internal and external audiences. These platforms allow companies to share training materials, corporate communications, product demos, or even live events securely and at the convenience of their viewers.

Are there paid video on demand platforms for businesses?

Yes, many paid video on demand platforms offer advanced features such as enhanced security, custom branding, analytics, and integration with other business tools. These platforms provide higher quality, scalability, and support compared to free platforms like YouTube, and they are designed for business-critical applications.

What are the key features of a VOD platform provider?

A VOD platform provider should offer several key features: secure video streaming, customizable branding options (white-label), content management tools, integration capabilities with other software, and support for multiple monetization models, such as subscription, pay-per-view, or ad-based content.

What is the difference between VOD and OTT platforms?

VOD (Video on Demand) is a general term that refers to streaming pre-recorded content, while OTT (Over-the-Top) refers specifically to content delivered via the internet, bypassing traditional cable or satellite TV services. OTT is a subset of VOD and typically refers to subscription-based services like Netflix or Amazon Prime.

Can I create a custom VOD platform for my business?

Yes, many VOD providers, such as Vidizmo, offer customizable, white-label VOD platforms. These allow businesses to build a fully branded video experience, with control over user access, monetization, and content management, tailored to their unique requirements.

What are the benefits of using a VOD platform for business?

Using a VOD platform for business offers numerous benefits, including the ability to deliver content to employees and clients globally, track video performance and engagement, securely host sensitive videos, and scale easily as your business grows. Additionally, it helps enhance internal communication and training efficiency.

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