by Nohad Ahsan, Last updated: April 9, 2025, Code:
Here are a few reasons why you should opt for VIDIZMO, a video distribution platform for on-demand streaming:
One Centralized System
VIDIZMO is an enterprise video platform, which means that it provides a system for end-to-end video use cases.
Need to manage recorded Zoom meetings? Or Train employees internally? Or embed advertisement videos on your website?
You can use one system to do it all! Create sub-portals for departments or different use cases (internal or external). Brand them differently. Set custom security policies and independent admin controls with entirely separate billing.
Or you can start by using our system for one use case, and then scale it later. The decision is in your hands.
Content Segregation - Who Can View Videos and Who Can't?
Content stored on your VIDIZMO portal can be segregated for different viewers. Organizations can select for each individual video file or group; whether these can be accessed by a certain individual, group, entire department or organization, or by anonymous users. Through Single Sign-On integrations, users and groups can be synced to improve access management.
Rich Sharing Options
You can temporarily share videos with audiences inside or outside the organization through expirable links or email. Unlike simpler platforms, VIDIZMO allows you to generate multiple links and expire them as needed. For email sharing, you can specify an email with which external participants would need to authenticate to view a video.
You can also define what recipients can do once they have the video; whether they can download, watch only once or twice, share ahead etc.
Learn more about sharing options in VIDIZMO.
Data Hosting Options
VIDIZMO allows you to store videos and stream videos on Azure, AWS or any other government or public cloud or on-premise.
These cloud providers keep multiple copies of your data at separate places (data redundancy) to ensure data is safe from unexpected events, cyber threats, and natural disasters.
VIDIZMO also offers a data retention period for stored videos, which even after being accidentally deleted by a user, can be retrieved by contacting VIDIZMO support.
Security
Speaking of security, VIDIZMO includes detailed features within the application to keep content secure. VIDIZMO offers FIPS-compliant end-to-end encryption for all video content. It includes password protection, SSO integration, Geo-restrictions, IP restrictions, role-based access controls, DRM support, and much more.
Learn more secure video hosting in VIDIZMO.
Branding
The VIDIZMO Portal is brandable and allows you to include your logo, theme, colors and even use your own domain. You can also create multiple custom video player templates for different use cases. Videos hosted on VIDIZMO are ad-free and offer no distractions to your audience.
Artificial Intelligence
VIDIZMO has many features powered by AI.
You can easily make your content accessible to a diverse audience by automatically generating accurate transcriptions and closed captions for videos through AI with further translation into 50+ languages.
You can even transcribe multilingual videos with up to 4 spoken languages (out of the 22 supported languages) or manually upload transcription files for any video.
Additionally, you can index spoken words, on-screen text, faces, objects, and other insights to improve search in a large library of videos.
Integrations
No organization can operate in a silo these days. VIDIZMO is highly interoperable supporting seamless out-of-the-box integrations with all important business applications like LMS, CMS, CRM, etc to ensure smooth video playback within these systems.
Plus, with online meetings being commonplace, VIDIZMO can integrate with video conferencing tools to allows users to automatically ingest online meetings from Zoom, MS Teams, & others to make them available as VOD.
Asynchronous meetings are the need of the hour for more inclusive collaboration. Moreso, this saves users from the hassle of having to download recorded work meetings for future viewing. Plus, you can maintain a central knowledge base.
You can also contact our team to have a customized package developed as per your needs.
On-demand streaming is just one type of streaming. There are platforms for other types as well. You can read our detailed guide on video platforms to learn more about what this means.
How to Set Up a Video on Demand Platform for Business
As businesses increasingly shift towards digital communication and content delivery, setting up a Video on Demand (VOD) platform has become essential. VOD platforms offer flexibility, scalability, and security, enabling organizations to deliver content to both internal and external audiences on their own terms.
Whether it’s for employee training, customer education, marketing campaigns, or revenue generation through monetized content, VOD platforms provide a centralized solution for managing and distributing videos. The right platform not only enhances user engagement but also ensures compliance and security for sensitive corporate content.
Setting up a VOD platform involves several strategic steps, from defining clear business objectives to choosing the right technology and infrastructure. Here's a comprehensive guide on how to effectively set up a VOD platform tailored to your organization's needs.
Step 1: Determine Objectives and Use Cases
Before diving into the technical setup, it’s crucial to define clear objectives and use cases for your VOD platform. This foundational step ensures that the platform aligns with your business goals and maximizes its impact. By understanding the specific needs of your organization and your audience, you can make informed decisions on platform features, security requirements, and content strategy.
Key Considerations:
- Who is your target audience? (Employees, customers, partners, or the general public)
- What is the primary purpose of the VOD platform? (Training, marketing, compliance, or revenue generation)
- How will the content be accessed? (Internally, externally, or both)
- What security and compliance requirements must be met? (GDPR, HIPAA, or industry-specific regulations)
These considerations help in crafting a well-defined content strategy and selecting the right platform with the necessary features to achieve your objectives effectively.
-
Internal Training and Onboarding
- Deliver training videos, onboarding sessions, and compliance tutorials to employees.
- Ensure consistent learning experiences across distributed teams.
- Track employee progress and engagement with video analytics.
-
Corporate Communication and Knowledge Sharing
- Facilitate asynchronous communication through CEO messages, town halls, and recorded meetings.
- Create a centralized repository for internal knowledge sharing, reducing silos.
- Enhance collaboration across departments and remote teams.
-
Marketing and Customer Education
- Host product demos, explainer videos, and customer testimonials.
- Nurture leads by providing on-demand educational content and webinars.
- Drive brand awareness and engagement through targeted video marketing campaigns.
-
Compliance and Security
- Store and manage sensitive video content with strict access controls.
- Ensure compliance with data protection regulations (e.g., GDPR, HIPAA).
- Implement audit trails and activity logs for secure content management.
-
Revenue Generation and Monetization
- Offer pay-per-view, subscription models, or ad-supported content.
- Implement secure payment gateways and DRM (Digital Rights Management) features.
- Create custom video portals for specific audience segments or use cases.
Step 2: Choose the Right VOD Platform
Selecting the right VOD platform is critical for fulfilling your objectives. Compare the following options:
-
YouTube and Public Platforms
- Pros: Easy to set up, global reach, free hosting.
- Cons: Limited branding, ads, lack of security controls, and content rights issues.
- Best for: Marketing and public engagement for smaller organizations.
-
Enterprise VOD Platforms (e.g., VIDIZMO)
- Pros: Advanced security, white-label branding, granular access controls, and integrations with enterprise tools (LMS, CMS, CRM).
- Cons: Higher cost compared to public platforms.
- Best for: Internal corporate communication, compliance, and secure external streaming.
-
OTT Platforms
- Pros: Best for large-scale public distribution, multi-device streaming, and monetization.
- Cons: High infrastructure cost, complex setup.
- Best for: Entertainment, broadcasting, and large-scale educational platforms.
-
Why Choose VIDIZMO for Enterprise Use
- Security and Compliance: End-to-end encryption, SSO integration, role-based access, and GDPR/HIPAA compliance.
- Scalability: Cloud-native architecture with options for on-premises or hybrid deployment.
- Integration Capabilities: Seamless integrations with enterprise tools like Microsoft 365, SharePoint, and Zoom.
- Customization: White-label branding, custom portals, and multi-language support.
Internal Link: Compare more platforms in our detailed blog on Best Video on Demand Platforms.
Step 3: Prepare Your Video Content
Proper content preparation is vital for enhancing user experience and discoverability. Follow these best practices:
-
Organize Video Library
- Categorize content by topics, departments, or audience segments.
- Use playlists and collections to improve navigation and engagement.
-
Video SEO Optimization
- Write descriptive titles, tags, and meta descriptions with targeted keywords.
- Include transcripts and closed captions for better accessibility and search indexing.
- Optimize thumbnails for higher click-through rates.
-
Metadata and Tagging
- Implement metadata best practices for better content indexing and searchability.
- Tag videos by categories, keywords, and topics to enhance user navigation.
-
Video Formats and Quality
- Use adaptive bitrate streaming for optimal playback on all devices.
- Ensure compatibility across multiple devices and operating systems.
-
Content Localization and Accessibility
- Utilize AI-powered translations and multilingual captions to reach a global audience.
- Ensure ADA compliance for accessible video content.
Step 4: Configure Security and Access Controls
Security is a top priority, especially for corporate and sensitive content. Configure robust access controls as follows:
-
User Authentication and Authorization
- Implement Single Sign-On (SSO) for secure user authentication.
- Integrate with existing Identity Providers (e.g., Okta, Azure AD).
-
Role-Based Access Control (RBAC)
- Assign roles with granular permissions for viewers, contributors, and admins.
- Control access at individual, group, or organizational levels.
-
Content Protection and Encryption
- Apply end-to-end encryption (FIPS-compliant) to protect video content.
- Enable Digital Rights Management (DRM) to prevent unauthorized sharing or piracy.
-
Compliance and Governance
- Ensure compliance with industry standards (GDPR, HIPAA, SOC 2).
- Maintain audit trails and activity logs for tracking access and interactions.
-
Geo-Restriction and IP Blocking
- Control video access based on geographical locations or IP addresses.
- Ideal for content licensing or restricting access to internal users only.
Emphasize VIDIZMO’s Security Capabilities:
- VIDIZMO provides enterprise-grade security with features like SSO, RBAC, DRM, and encryption, ensuring full compliance with data protection regulations.
- Learn more about VIDIZMO’s Secure Video Hosting.
Step 5: Set Up Hosting and Streaming Infrastructure
Choose the right hosting and streaming infrastructure for scalable and high-performance VOD delivery:
-
Cloud vs. On-Premise
- Cloud Hosting: Scalable, cost-effective, and easy to deploy. Ideal for distributed teams and external viewers.
- On-Premise Hosting: Greater control and security, especially for highly sensitive content. Suitable for regulated industries (e.g., healthcare, government).
- Hybrid Cloud: Combines the benefits of cloud scalability and on-premise security.
-
Content Delivery Network (CDN)
- Use a CDN to ensure fast and reliable video delivery worldwide.
- Implement adaptive bitrate streaming for optimal playback experiences.
-
Integration with Existing IT Infrastructure
- Integrate seamlessly with Azure, AWS, or other public clouds.
- Connect with existing enterprise systems (LMS, CMS, CRM) for streamlined operations.
Why VIDIZMO?
- VIDIZMO offers flexible hosting options on Azure, AWS, or on-premise, with seamless integrations and cloud-native scalability.
- Learn more about VIDIZMO’s Hosting Solutions.
Step 6: Customize Your Video Portal
Create a unique and branded video experience to engage your audience:
-
White-Label Branding
- Custom domain, logo, color schemes, and personalized user interfaces.
- Multi-portal architecture for different departments, brands, or use cases.
-
Custom Video Players
- Design custom video players with advanced playback controls and interactivity.
- Ensure responsive design for consistent user experience across devices.
-
User Experience and Navigation
- Implement intuitive navigation, search functionality, and personalized recommendations.
- Enhance engagement through interactive elements like quizzes, polls, and call-to-actions (CTAs).
-
Language and Localization
- Multi-language support for global reach.
- AI-powered transcriptions and translations.
VIDIZMO Advantage:
- VIDIZMO allows you to create fully branded, white-label portals with custom domains and tailored user experiences.
- Learn more about VIDIZMO’s Customization Options.
Step 7: Test, Launch, and Monitor Performance
-
Testing and Quality Assurance
- Test video playback across multiple devices, browsers, and network conditions.
- Conduct security audits and performance testing before launch.
-
Launch Strategy
- Plan a phased launch with feedback loops for continuous improvement.
- Announce the platform launch via internal communication, social media, or email campaigns.
-
Performance Monitoring and Analytics
- Track video performance metrics: views, engagement, completion rates, and audience demographics.
- Use VIDIZMO’s advanced analytics for detailed insights into viewer behavior and content performance.
Ready to set up your Video on Demand platform? Explore VIDIZMO’s VOD Solutions.
Best Practices for Managing Video on Demand Platforms
Managing a Video on Demand (VOD) platform effectively requires strategic optimization, user engagement, and robust access management. Here are the best practices to ensure maximum visibility, enhanced engagement, and secure access control:
Video SEO Optimization
To maximize visibility and discoverability, optimize the following elements:
- Title: Use compelling, keyword-rich titles to attract viewers and improve SEO rankings.
- Description: Write detailed, keyword-optimized descriptions that summarize the video content effectively.
- Tags: Include relevant tags for better categorization and enhanced search visibility.
- Transcripts and Captions: Enhance accessibility and SEO by including accurate transcripts and captions.
- Thumbnails: Design eye-catching thumbnails to increase click-through rates and user engagement.
Pro Tip: Use tools like Google Keyword Planner or Ahrefs to identify relevant keywords and optimize your metadata accordingly.
User Engagement Tips
To increase viewer retention and interaction, implement the following engagement strategies:
- Interactive Elements: Include clickable CTAs, annotations, and chapter markers for better navigation.
- Quizzes and Polls: Integrate quizzes, polls, and feedback loops to engage viewers and gather insights.
- Personalization: Use AI-powered recommendations to provide personalized content experiences.
- Community Building: Enable comment sections, discussion boards, and social sharing options.
- Gamification: Incorporate gamification elements like badges, leaderboards, and rewards to enhance user interaction.
Pro Tip: Leverage VIDIZMO’s interactive video features to boost engagement through quizzes, polls, and clickable CTAs.
Content Segregation and User Access Management
Advanced role-based controls are essential for maintaining security and ensuring the right audience accesses the appropriate content. Implement the following:
- Role-Based Access Control (RBAC): Assign granular permissions for viewers, contributors, and admins.
- Single Sign-On (SSO) Integration: Streamline authentication and enhance security with SSO integration.
- Content Segmentation: Categorize and segment content by audience type (internal, external, or hybrid).
- Geo-Restriction and IP Blocking: Restrict access based on geographical locations or IP addresses.
- Data Governance and Compliance: Ensure compliance with data protection regulations (e.g., GDPR, HIPAA).
Pro Tip: Utilize VIDIZMO’s RBAC and SSO features for secure access management and compliance with industry standards.
Summary and Recommendations
- Optimize Video SEO for discoverability by focusing on titles, descriptions, and tags.
- Boost User Engagement using interactive elements, quizzes, and personalized recommendations.
- Implement Robust Access Controls with RBAC, SSO, and content segmentation to maintain security and compliance.
Key Takeaways
-
Video on demand allows users to watch pre-recorded content at their convenience, making it a flexible and scalable solution for businesses and content creators.
-
VOD platforms are categorized into subscription-based, transactional, and ad-supported models, each catering to different business needs.
-
Unlike live streaming, which happens in real-time, video on demand content is recorded, stored, and accessed later by viewers.
-
OTT is a subset of VOD that delivers content over the internet, eliminating the need for traditional broadcasting methods.
-
The video on demand market is experiencing rapid growth and is projected to reach $159.62 billion globally by 2027.
-
YouTube, Netflix, and enterprise-focused solutions like VIDIZMO are among the most popular VOD platforms, each offering unique advantages and limitations.
-
Businesses leverage VOD for various purposes, including corporate training, marketing, internal communication, and customer education.
-
Enterprise video platforms like VIDIZMO provide enhanced security, branding options, and seamless integrations, making them suitable for organizations requiring controlled video access.
-
Setting up a VOD platform requires careful planning, including defining business objectives, selecting the right platform, optimizing content, and implementing strong security measures.
-
Optimizing video content for SEO, accessibility, and engagement is crucial for maximizing visibility, audience reach, and overall impact.
Maximizing the Potential of Video on Demand
Setting up a Video on Demand (VOD) platform for business is a strategic investment that enhances communication, training, marketing, and customer engagement. By defining clear objectives, choosing the right platform, optimizing content, ensuring security, and leveraging advanced features, businesses can effectively reach their target audience while maintaining compliance and security standards.
With the rapid growth of digital content consumption, a well-structured VOD platform not only boosts brand visibility but also drives productivity and revenue.
Ready to take the next step? Explore VIDIZMO’s VOD solutions to create a customized, secure, and scalable platform tailored to your business needs.
People Also Ask
What is a Video on Demand (VOD) platform?
A Video on Demand (VOD) platform allows users to stream video content whenever they choose, without being tied to a live broadcast schedule. It provides access to a wide range of videos, such as movies, TV shows, training videos, or corporate content, on any device, at any time.
How does a VOD platform work?
A VOD platform works by hosting and managing video content, which can be accessed via the internet. Users can either stream the videos in real-time or download them for offline viewing. The platform manages content storage, distribution, and user access, offering features like subscription models, pay-per-view, or ad-supported options.
What is the best Video on Demand platform for businesses?
The best Video on Demand platform for businesses depends on the specific needs of the organization. Vidizmo, for example, offers a white-label VOD platform that provides enterprise-level features such as secure video hosting, customizable branding, and integrations with other business tools. It also supports both internal and external streaming for a variety of business use cases.
What are White Label VOD platforms?
White label VOD platforms are customizable video streaming solutions that allow businesses to brand and host their video content under their own name, without the external branding of the platform provider. This gives organizations more control over the user experience and the look and feel of the video portal.
How do VOD video on demand services work for businesses?
VOD video on demand services for businesses provide a centralized solution for delivering video content to both internal and external audiences. These platforms allow companies to share training materials, corporate communications, product demos, or even live events securely and at the convenience of their viewers.
Are there paid video on demand platforms for businesses?
Yes, many paid video on demand platforms offer advanced features such as enhanced security, custom branding, analytics, and integration with other business tools. These platforms provide higher quality, scalability, and support compared to free platforms like YouTube, and they are designed for business-critical applications.
What are the key features of a VOD platform provider?
A VOD platform provider should offer several key features: secure video streaming, customizable branding options (white-label), content management tools, integration capabilities with other software, and support for multiple monetization models, such as subscription, pay-per-view, or ad-based content.
What is the difference between VOD and OTT platforms?
VOD (Video on Demand) is a general term that refers to streaming pre-recorded content, while OTT (Over-the-Top) refers specifically to content delivered via the internet, bypassing traditional cable or satellite TV services. OTT is a subset of VOD and typically refers to subscription-based services like Netflix or Amazon Prime.
Can I create a custom VOD platform for my business?
Yes, many VOD providers, such as Vidizmo, offer customizable, white-label VOD platforms. These allow businesses to build a fully branded video experience, with control over user access, monetization, and content management, tailored to their unique requirements.
What are the benefits of using a VOD platform for business?
Using a VOD platform for business offers numerous benefits, including the ability to deliver content to employees and clients globally, track video performance and engagement, securely host sensitive videos, and scale easily as your business grows. Additionally, it helps enhance internal communication and training efficiency.
No Comments Yet
Let us know what you think