In today's world of remote work and virtual communication, video has become an indispensable tool. Research shows that audiences are more engaged with video content than traditional text. This holds true not just for consumers, but for enterprises and large organizations as well.
This is where an enterprise video platform plays a crucial role—ensuring businesses can securely manage and stream their video content efficiently. In a fast-paced, pandemic-influenced world, enterprise video solutions are vital for staying connected and productive with a global workforce.
Fun Fact: YouTube is now the second most-searched website globally, right after Google.
Today, the streaming market is complete. However, YouTube is not designed for business and different types of video platforms in the market fulfill business-specific needs. Enterprise video platforms are one of them.
You can harness the power of video through video platforms that enable businesses to stream video to achieve their objectives. We did a detailed guide on video platforms that you can always have a look at to get an overview of the video platform market.
In this blog, we will cover:
An enterprise video platform is an enterprise-grade video streaming solution, specially designed for large-scale organizations with an increasing amount of videos piling up in their storage.
Videos are spread out in different apps and devices – difficult to find at the time of need and definitely difficult to secure and restrict to authorized individuals.
Enterprise video platforms help organizations securely stream and manage their video content from a centralized video library.
Share videos. Embed on an external site. Host video courses. Create a video archive. Manage recorded work meetings. An enterprise video platform can do it all.
They are different from other video platforms in the sense that they provide a complete enterprise solution. This improves video management and governance as IT admins won’t have to manage multiple platforms in one organization.
These platforms have been of significance in the post-COVID world, where businesses have gone virtual and the need to manage video content has increased. According to ReportLinker, the global enterprise video platform market is expected to reach $17.5 billion by 2027.
Read Our Blog: 7 Technologies to Make Remote Working an Organizational Success
Download Our Whitepaper: 10 Factors to Consider When Writing a Video Platform RFP
Known as the Corporate YouTube, VIDIZMO offers a Gartner-recognized end-to-end enterprise video platform that is truly YouTube-like with a suite of advanced AI-powered video content management capabilities.
This is over and above its live and on-demand video streaming capabilities that cater to both internal and external audiences.
VIDIZMO EnterpriseTube is the best enterprise video platform for organizations seeking to host and stream live and on-demand video content, to internal and external audiences in a secure and compliant way, with end-to-end encryption, granular access and sharing.
On top of that, VIDIZMO has a broad range of integrations and AI capabilities available. Let’s have a look at all that VIDIZMO offers:
Kaltura is best for organizations seeking to create, host, and stream live and on-demand video content, to internal and external audiences.
Kaltura has great content creation tools, AI capabilities and video management tools, but lacks in a few places in terms of security, usability and adaptability by end-users.
Learn more about Kaltura and its alternatives.
Panopto is best for educational institutes seeking to create, host and stream live and on-demand video content. Panopto has great content creation tools, AI capabilities, video sharing and management.
However, it has a few limitations in security and compliance, and the external video streaming user experience is not the best.
Learn more about Panopto and its alternatives.
Microsoft Stream is best for organizations seeking to host and stream on-demand video content, to internal audiences.
While video management and sharing are great, Microsoft Stream is not best optimized for playback, with limited encoding, no transcriptions, and AI capabilities.
Learn more about New Microsoft Stream pros, cons, & alternatives.
Brightcove is another well-known name in the market of enterprise video platforms – mainly catering to external streaming for entertainment content and the OTT market.
Brightcove is best for public video streaming, both live and on-demand, for external audiences with features like monetization, broadcast-grade live streaming, marketing-focused integrations, social sharing, etc.
Learn more about Brightcove and its alternatives.
Video streaming sites like YouTube are free, but as the famous adage goes, “there’s no such thing as a free lunch”.
Where you save money on YouTube, you pay in terms of compromised data, security, and audience attention.
Here are all the problems faced by enterprises on public sites like YouTube that they don’t have to face when they opt for an enterprise video platform:
Businesses that use video streaming platforms for training and other business communication have one question in mind: How can we make video data secure and safe while helping us generate the max value out of these assets?
Here are the factors that come into play in achieving this goal:
With rising data breaches and threats from cyber attacks, security is not optional. It is important to consider on both an application-level and data storage level – whether an enterprise video platform is secure or not.
Salient features to look for include end-to-end encryption in transit and at rest, role-based access controls, customizable security policies etc.
Speaking of YouTube, why not post all your videos there?
YouTube is the leading video platform; however, it is an open platform for typical use. Everyone has access to watch the videos you post on YouTube.
An enterprise video platform should be able to handle restricted videos intended for clients, training or recorded meetings.
A good video platform will also allow safe viewing of your private videos. Along with an authentication process, your system must encrypt the connection between spectators, browsers, and your hosting server to prevent unauthorized access to your video streams.
Given that you are creating your own private video platform, branding is critical to truly own it as your own.
For businesses, it is also important to follow their branding guidelines. Hence, choosing a white-label enterprise video platform is critical to custom brand it according to your requirements.
This added feature makes the platform look personal and gives users the freedom to change the design, layout, and characteristics as per their needs.
Like any other form of data, one of the biggest challenges that organizations face with video data is that a lot of it is siloed and exists in separate IT systems.
This makes it difficult to implement effective mechanisms for governance, security, compliance etc. It also makes it difficult to use video data in combination with other types of data.
Therefore, it’s important to consider the integration options that your video platform supports. Also, look for whether it provides API access to support communication with your existing IT systems.
Based on how video data is used and the value it brings, we would recommend looking for the following integrations:
Enterprise video platform is no ordinary YouTube – you get your own private and secure video library to store, manage and share your organizational videos securely from a central location or bring them right to the apps your users are on.
Choosing the right platform might be tricky but with the factors we shared above it should be an easy decision for you.
If VIDIZMO caught your interest, go ahead and sign up for a free demo or better yet try the solution free through a 7-day free trial!