Video Data and AI Solutions Blog

7 Best Video CMS for Seamless Content Management

Written by Nohad Ahsan | May 12, 2021

Looking for a Video CMS that meets your organization's needs? Explore the top 7 video CMS platforms offering solutions for secure video management, compliance, and seamless integration. Whether for remote video training, marketing, or enterprise-scale video streaming, these platforms cater to diverse use cases and offer powerful features to boost engagement.

Looking for the best Video CMS that fulfills all your organizational video management requirements? No wonder!

Video use has penetrated the whole world and practically taken over every form of communication. 59.5% of the world's population (4.66 billion people) are active internet users, with over 3 billion global digital video viewers in 2020. Businesses are no exception; employees are humans, after all. 

There is good reason for this rapid rise in video usage (over 50% of higher management executives prefer video over text).

Video usage has brought a lot of benefits to every type of business, from allowing faster-paced organizational learning initiatives and efficient internal communication to more targeted and engaging online marketing campaigns. Above all, research has shown that video usage assists in better content retention while ensuring viewer engagement through interactive content.

Hence, most businesses now are on the lookout for a Video CMS that best fits their criteria.

 

 

But we are getting ahead of ourselves. Let us first explore what exactly is Video CMS and the criteria to make a good selection. You will then be presented with a list of the best Video CMS for you to choose from based on your unique needs!

Table of Contents

What is a Video CMS?

Why is a Video CMS a must-have for all organizations?

List of the 7 Best Video CMS

What is a Video CMS?

Video CMS (Video Content Management System) is defined as a centralized platform for end-to-end video management needs from storing to streaming to sharing and much more. Both public streaming and internal, private streaming needs are catered to.

Most platforms allow you to create a centralized, searchable video library for storage, organization, and optimized playback of your videos.

There are various types of Video CMS out there with varying levels of video management capabilities, from simple platforms for basic video usage to efficient enterprise-grade platforms.

By adopting a video content management system, organizations can streamline their video workflows and ensure that their videos are easily accessible, securely stored, and compliant with regional data protection laws.

This enhanced control over video assets improves content discoverability and operational efficiency, ensuring that videos are effectively leveraged to achieve business goals.

We will provide you with a list of video content management system options covering a wide range of use cases.

Why is a Video CMS a Must-Have For All Organizations?

In today’s digital age, video content has become a crucial part of business communication, training, marketing, and customer support.

With the growing reliance on video, organizations need a robust video content management system to effectively manage their increasing volume of video assets.

A Video CMS offers features such as secure video storage, easy sharing capabilities, and advanced search functions that make managing large libraries of video content much simpler.

Let’s explore the key features of video content management system that brings the most value to businesses:

  • Security

First and foremost, securing your videos, especially your company’s internal confidential content, should be your top priority. Hence, choose a platform that meets all your security needs!

Source: Cybersecurity Ventures

  • Compliances

Businesses communicate through videos with audiences residing worldwide, be it employees or customers. Hence, your organization must fulfill certain regional compliances for purposes ranging from video security to accessibility.

Choose a Video Sharing CMS platform that help you meet the compliance requirements that pertain to your organization.

  • Access Controls, Content Segregation and Limited Sharing

It is crucial to choose a Video CMS platform that allows you to automate the process of assigning video access to the relevant groups and specific users.

This can be done through features like role-based access management, group-based permission management and video sharing, and other methods of secure sharing.

  • Video Search and Discovery

A core purpose of a Video CMS is the creation of a centralized video repository that can automate the process of indexing all your video content and tagging them appropriately for swift searchability.

  • Artificial Intelligence

Efficient Video CMS platforms have various artificial intelligence capabilities to automate video management that allows for time-saving and increased productivity.

  • Integrations

Choose a Video CMS that is easily able to integrate with your existing IT and business applications like video conferencing systems such as Zoom and learning management systems like Canvas.

These integrations allow for high interoperability and remove digital silos. Go for a platform that supports integrations with your existing IT systems or will enable you to have a custom integration.

  • Video Hosting Options

It is recommended for you to opt for a Video CMS platform that allows you to store your videos in the data center of your choice with the option for data migration if the need arises in the future. This is crucial for compliances like GDPR applied to the data of the European residents.

A video content management system not only helps businesses organize their video libraries but also ensures compliance with various regulations such as GDPR or HIPAA, depending on the type of video content.

With a Video CMS, companies can keep their videos secure while offering accessible and scalable solutions for both internal and external communication.

Let us now explore an analysis of the top 7 Video Sharing CMS based on the above criteria.

List of the 7 Best Video CMS:

When choosing a Video CMS, businesses should consider several key features that can significantly impact their video management processes.

These include video security, storage flexibility, scalability, metadata tagging, and integration with other business tools such as LMS and CRM systems.

AI-powered search, in-video annotations, and analytics are increasingly common features in advanced video content management systems, enabling users to enhance their video library’s functionality.

  1. VIDIZMO
  2. Microsoft Stream
  3. VPlayed
  4. Panopto
  5. Brightcove
  6. Wistia
  7. Vimeo

VIDIZMO

VIDIZMO EnterpriseTube is an enterprise video content management system (Video CMS) built for end-to-end management of live and on-demand videos catering to either internal or external audiences, all centrally searchable in a secure video library.

On top of it all, what makes it one of the best Video CMS is its offerings of artificial intelligence, customizations and approachable customer support.

 

Plus, VIDIZMO is a highly interoperable platform with many out-of-the-box integrations with various existing IT systems (like video conferencing systems like Zoom, LMS, CMS, CRM) alongside custom integrations with applications required for your particular business use case.

 

VIDIZMO is designed to keep security in mind and fulfills all major compliances needed by public and private organizations operating in different regions and industries.

 

The US Department of State trusts our security for internal hosting of on-demand videos - Read More of This Story

Let’s analyze the main benefits and drawbacks of VIDIZMO:

Benefits:

  • FIPS 140-2 Compliant end-to-end content encryption
  • Comprehensive security features like DRM support, IP and Geo-restrictions, and custom retention and security policies
  • Flexible single sign-on integration options with more than 25 SSO providers that cover a range of directory services (like Azure AD), IAM services (like Okta) and 3rd party login services (like Google)
  • Automatically synchronize and manage users and groups from your existing ID directory through SCIM or create new groups to segregate videos and bulk control user permissions
  • Role-based access controls to bulk control user’s access and permissions to content and actions
  • Easily viewable Audit trials for the whole platform and individual videos to track user activities and meet compliances like GDPR and HIPAA
  • An accessible multilingual platform with Section 508 compliant video playback through automatic transcriptions, translation of these transcriptions, audio descriptions and keyboard shortcuts
  • Data storage is available through Azure which covers about 90 compliances, and AWS that covers tons of compliances as well
  • Rich sharing options that allow you to share videos with limited views and time or share through email with external viewers using temporary authentication

     

  • Platform-wide search to help you find videos based on categories, automatic and manual tags, and user-defined custom attributes that you can use to filter your search
  • AI-powered in-video search through spoken words, on-screen text, faces, and objects
  • Allows you to flexibly deploy in a cloud of your choice, on-premise, hybrid infrastructure, or as SaaS (in US, EU and Japan).
  • Can also host on Azure Cloud (Commercial or Government) or AWS Cloud (Commercial or Government) in the region of your choice
  • Supports 255+ video formats playable on any device or browser in different bandwidth conditions globally
  • Can make videos interactive through in-video quizzes, handouts, and surveys
  • Provides your actionable insights to improve your video content through detailed video analytics and reporting
  • White-label VOD platform with comprehensive custom branding options for video portal and player

Drawbacks:

  • No default functionality to monetize your videos, but you can opt for a 3rd party integration to achieve this
  • Not possible to create videos on VIDIZMO, but can integrate with content creation tools

Learn More About VIDIZMO Video Content Management System (CMS)

Microsoft Stream

Microsoft Stream is a Video CMS that caters specifically to businesses utilizing videos for internal use cases. It is termed as a corporate video sharing service as it best works for use cases focused on secure video sharing and management. It lacks more so in terms of its video playback, encoding and AI capabilities.

Here is an analysis of MS Stream’s benefits and drawbacks:

Benefits:

  • Can be used in tandem with other Microsoft documents on SharePoint and OneDrive
  • Videos are highly secure as they are FIPS 140-2 end-to-end encrypted
  • SSO integration is available
  • Securely stores your data in Microsoft Azure’s data centers in the region of your choice
  • Microsoft Azure covers about 90 regulatory compliances
  • Audit logs are maintained on MS Stream
  • Can bulk control access through creating various user teams
  • Videos can be made accessible to the entire organization or limited to certain groups or specific users
  • Can share videos externally via links or email
  • Integrates with other Office365 applications, including MS Teams
  • Extensive video organization capabilities through different folders and channels
  • Automatically transcribes videos in English

Drawbacks:

  • No custom security features like custom privacy policy for your unique requirements
  • No limited sharing options (cannot limit view or time availability)
  • Not possible to embed videos on external websites
  • Cannot add custom metadata for improved search
  • No in-video search through transcripts, faces or objects
  • No artificial intelligence capabilities
  • Transcripts are not editable, cannot be translated into other languages
  • Lack of translations, closed captions, and keyboard shortcuts make the video player not accessible to a diverse audience
  • No custom integrations are available
  • Cannot natively integrate with important applications like Zoom and Google Analytics
  • Difficult to integrate with applications outside of Office365 as you will need to utilize the Microsoft Stream API to custom build these
  • No data hosting options outside of Microsoft Azure with no on-premise deployment option
  • No pre-encoding and caching for video files above 50 Mbps
  • Not possible to create an external YouTube-like video portal for purposes like marketing
  • Not possible to add interactivity elements like quizzes or forms in your videos

Learn more about Microsoft Stream and its alternatives

VPlayed

VPlayed is a Video CMS (Content Management System) for businesses, broadcasters and content creators who want a fully customizable, white-label OTT platform. 

Unlike traditional video hosting solutions, VPlayed has a centralized dashboard to manage, distribute and monetize video content.

It supports Live Streaming, VOD (Video On Demand), 24/7 Linear Streaming, making it a versatile option for industries like media, education, sports, fitness and entertainment. 

With advanced multi-DRM security, multiple monetization models and seamless integrations, VPlayed gives businesses complete control over their content, branding and revenue streams.

Benefits:

  • Unlike subscription-based platforms, VPlayed is a one-time purchase model. So, no long term operational costs.
  • Everything from UI, branding, video player, monetization and features can be customized to your business needs.
  • Supports SVOD, AVOD, TVOD, PPV, hybrid monetization and more to maximize ROI.
  • Protects content with AES encryption, watermarking, password protection and geo-blocking to prevent piracy.
  • Businesses can live stream events, launch on-demand video platforms and provide 24/7 linear streaming.
  • Bufferless, high-performance video streaming with robust cloud infrastructure.
  • Fast, low-latency video delivery with adaptive bitrate streaming for smooth playback across devices.
  • Single dashboard for content organization, metadata management, analytics and automation.
    Personalized content suggestions to improve viewer engagement.
  • Seamless playback across Web, Mobile, Smart TVs, and OTT devices.
  • Easily connect with payment gateways, CRMs, marketing tools, analytics, and ad networks.
    Connect with payment gateways, CRMs, marketing tools, analytics and ad networks.
  • Boosts search engine rankings with custom metadata, structured data, and rich snippets.

      Drawbacks:

  • VPlayed does not log all activities happening inside the platform using an audit log.
  • VPlayed does not offer businesses the flexibility to create custom security policies.
  • You cannot share media using temporary URLs in VPlayed.

Panopto

Panopto is a video CMS that caters best to internal education-related use cases through its tools of content creation, video sharing and management. However, it lacks in terms of external video streaming capabilities due to basic branding features and no customization options. It also is limited in terms of its security and compliance features.


Let us now analyze the benefits and drawbacks of Panopto:

Benefits:

  • SSO integration is present
  • Allows role-based access control for assigning user roles set permissions and access levels
  • Bulk control permissions and segregate content through creating user groups
  • Embed videos on external websites
  • Can share videos organization-wide, with specific groups or particular users
  • Search inside videos available through speech and objects
  • Automatic transcription and translation is available
  • Several integrations with video conferencing, LMS and CRM tools for startups are available
  • Create videos through screen recording
  • Data hosting available on-premise, in the cloud or in a hybrid model

Drawbacks:

  • No SCIM support to automatically map users and groups based on your company’s ID directory
  • Cannot restrict permissions for end-users, like sharing, downloading, etc.
  • Not possible to set a custom number of days media stays in recycle bin
  • Audit trails can only be obtained by contacting Panopto’s support team
  • Cannot request custom support for specific compliances unique to your organization
  • Not possible to create a custom privacy policy like a GDPR consent form
  • Cannot limit sharing through restricting the number of views or time availability
  • No SSO and Authenticated Embedding
  • Cannot assign custom metadata to videos for improved searchability
  • No facial recognition for improved search
  • Not available in Microsoft Azure Government Cloud and AWS Government Cloud
  • Limited branding and customizations for the video player
  • Lack of important security features like DRM support, password protection on videos, custom security policy, etc.

Learn more about Panopto and its alternatives

Brightcove

Brightcove is an external audience-focused Video CMS that best caters to clients from the entertainment, broadcasting and sports industries. It has top-notch branding capabilities with monetization support and other customer engagement features. However, this platform has no AI capabilities and relies highly on integrations with 3rd party applications to fill many feature gaps.

Let us now analyze in depth the benefits and drawbacks of Brightcove for your organization:

Benefits:

  • Live streaming available
  • Support available for closed captions and audio description
  • Can share videos through links
  • Can monetize videos for revenue generation
  • Can advertise on your videos
  • Offers a range of OTT-focused services
  • Can embed videos on external websites

Drawbacks:

  • Lack of features to support internal streaming
  • Cannot internally live stream for a limited audience
  • Cannot internally segregate content through user groups
  • No AI-powered smart search capabilities for searching inside videos
  • Lack of custom metadata support for improving video search
  • No artificial intelligence capabilities
  • Lack of critical integrations like SSO, Zoom, MS Teams, etc.
  • Cannot make videos interactive for organizational learning
  • No option of video hosting in the region of your choice

Learn more about Brightcove and its alternatives

Wistia

Wistia is another Video CMS on the simpler side that is more so designed for marketing-focused external on-demand video content. It is a YouTube-like ad-free platform that has out-of-the-box integrations with many marketing and sales applications like CRM tools or analytics tracker etc.

Here is an analysis of the benefits and drawbacks of Wistia:

Benefits:

  • Domain restriction available and can host videos with password protection
  • Role-based access controls are available for restricting permissions
  • Integrates with 3rd party marketing and sales tools like CRM, email marketing, analytics tracker, etc.
  • Ad-free platform
  • Can place clickable CTAs on your videos
  • SEO-optimized embedding is offered with fast load time

Drawbacks:

  • No end-to-end encryption and limited security option
  • Live streaming is not available
  • Highly focused on external marketing linked video streaming
  • Cannot add custom metadata to videos to aid in searchability
  • No smart search capabilities
  • Cannot create user groups to segregate content and bulk manage permissions
  • No artificial intelligence capabilities
  • Not possible to choose where to host your videos
  • Lacks crucial integrations like LMS, SSO, video conferencing solutions
  • Minimal branding options

Vimeo

Vimeo is a well-known OTT-focused simple YouTube alternative designed for enterprise use. The platform allows ad-free live and on-demand video streaming for an external audience with the intention of monetization, marketing and entertainment mainly. However, the platform’s customer service is a weak point and customers have reported consistent lags and glitches.

Let us explore all the benefits and drawbacks of Vimeo:

Benefits:

  • Supports mainly OTT-focused services
  • Can monetize your videos
  • Option to insert clickable CTA at the end of the video
  • Possible to brand the Vimeo video player
  • You can retain 100% ownership of your videos
  • Freemium model as a free version is available for basic video streaming

Drawbacks:

  • Live stream only possible in the high-end package
  • Not possible to customize the security policy
  • Cannot create user groups or have role-based access control in place
  • Is not designed to support internal video streaming
  • App glitches, lags and buffering
  • Unresponsive customer support
  • Cannot make videos interactive through quizzes, handouts, etc.
  • Banned in certain countries

Learn more about Vimeo and its alternatives

Implementing a video content management system with these features not only makes managing large volumes of video content easier but also provides actionable insights into viewer engagement and content effectiveness.

A well-optimized Video CMS can enhance workflow efficiency, reduce content-related bottlenecks, and improve overall organizational productivity.

Key Takeaways

  • Comprehensive Video Management: Video CMS platforms centralize video storage, organization, and streaming, providing businesses with an all-in-one solution for managing both internal and external video content.

  • Security and Compliance: Security is a top priority in Video CMS platforms. Solutions like VIDIZMO offer end-to-end encryption, role-based access control, and compliance with regulatory standards, such as GDPR and HIPAA, ensuring data privacy and protection.

  • Customizable Options for Businesses: Platforms like VPlayed offer white-label options that allow businesses to customize branding, video players, and monetization models to suit their specific business needs.

  • Flexible Video Hosting: Video CMS platforms support flexible hosting options, including cloud, on-premise, and hybrid infrastructures, providing businesses with the control to choose the best data hosting solution based on their needs.

  • AI-powered Features: Many Video CMS platforms, such as VIDIZMO, incorporate artificial intelligence (AI) for automating tasks like video search, tagging, and content recommendations, enhancing productivity and the user experience.

  • Scalability: Whether you're managing a small team or a global workforce, employee video training platforms like VIDIZMO offer scalable solutions to support video streaming and management for organizations of all sizes.

  • Role-based Access Control: Video CMS platforms provide advanced access controls, ensuring that only authorized users can view or edit content. This is essential for managing sensitive internal content and securing corporate data.

  • Enhanced Video Discovery: With video CMS solutions like VIDIZMO, users can take advantage of powerful video search tools, including in-video search, AI-driven metadata tagging, and manual tagging for quick and easy discovery.

  • Integration with Business Tools: Leading platforms, such as Panopto and VIDIZMO, offer seamless integration with tools like LMS, CRM, and Zoom, ensuring interoperability and eliminating digital silos for smoother workflows.

  • Monetization and Viewer Engagement: Platforms like VPlayed provide monetization capabilities, including SVOD, AVOD, and TVOD models, along with features such as interactive video content, helping businesses engage viewers and generate revenue from their video assets.

Choosing the Right Video CMS for Your Business

In conclusion, selecting the best Video CMS for your business requires careful consideration of your unique needs, whether it’s for employee video training, video marketing, or secure internal content management.

The right platform can enhance video discoverability, provide secure hosting, and ensure compliance with industry standards. It’s essential to choose a Video CMS that integrates seamlessly with your existing IT systems, offers AI-powered features, and provides scalability as your business grows.

The Video CMS platforms discussed, such as VIDIZMO and VPlayed, offer a range of features that cater to various use cases, from remote training to content monetization. By selecting the right platform, you can optimize video management, increase engagement, and improve productivity across your organization.

Ready to take your video management to the next level? Contact us for a Demo to experience the benefits of a secure video content management system for your business today!

A "video cms" is just one type of video platform. Read more on the different types in our blog on video platforms.

People Also Ask

What is a Video CMS?

A Video CMS (Content Management System) is a platform that allows businesses to manage, store, organize, and stream video content. It offers a centralized repository, making video discovery easier and more efficient, with features like search optimization, content tagging, and secure video sharing.

Why do organizations need a Video CMS?

Organizations need a Video CMS to streamline the management of their video content. These systems offer secure storage, enhanced search functionalities, compliance support, and the ability to scale content delivery for internal training, marketing, or external communications.

What are the key features of a Video CMS?

Key features of a Video CMS include secure video hosting, role-based access control, integrations with third-party applications like LMS or CRM, customizable video players, advanced video search tools, and AI-powered content management.

How does a Video CMS support remote video training?

A Video CMS supports remote video training by offering on-demand access, secure streaming, and interactive features like quizzes or surveys. This ensures remote employees can learn at their own pace while maintaining engagement and tracking progress effectively.

Can a Video CMS be used for video marketing?

Yes, a Video CMS is perfect for video marketing, offering features such as custom branding, monetization options (like AVOD, SVOD, or TVOD), and the ability to track viewer engagement and performance through analytics.

What are the benefits of using a Video CMS for businesses?

The benefits of using a Video CMS include centralized video management, improved video searchability, secure storage, easy content sharing, and compliance with industry regulations like GDPR. Additionally, it helps scale video content across global teams and diverse audiences.

How do AI features enhance a Video CMS?

AI features in a Video CMS can automate tasks such as video tagging, in-video search, and content recommendations, making the management of large video libraries more efficient and ensuring that users quickly find relevant content.

Is a Video CMS customizable for business-specific needs?

Many Video CMS platforms, such as VIDIZMO and VPlayed, offer customizable options. These include personalized video players, branding, content management, and monetization features tailored to specific business requirements.

What is the role of security in a Video CMS?

Security in a Video CMS is essential for protecting sensitive video content. Features such as end-to-end encryption, role-based access control, password protection, and compliance with regulations like HIPAA and GDPR ensure that content remains secure.

How does a Video CMS improve content discoverability?

A Video CMS improves content discoverability by allowing businesses to tag videos with relevant metadata, making videos searchable through keywords, AI-powered search, and in-video search features, allowing users to find videos quickly and efficiently.