An enterprise video platform empowers your employees with the ability to view, manage and share videos across the organization. However, to deliver video in an enterprise environment, a video platform has to adhere to specific corporate branding guidelines for compliance. To enable this, it is integral that a video platform provides custom video branding flexibility for customization to accommodate wide-ranging organizational branding compliance needs.
Video is used both internally to communicate with employees as well as externally to communicate with customers. Most importantly, it is used in sales and marketing for lead generation, sales training and product education. Since video is an engaging type of content it can help build a better lead generation funnel and optimize your sales process in the long term.
In a Forrester research, it was discovered that 40% of business-to-business sales representatives want to expand their sales methodology from traditional tools like emails and phone calls to more dynamic tools like videos.
Additionally, without effective platform-wide custom video branding, you are likely to witness a failure of platform adoption by employees – something organizations increasingly cannot afford as video becomes crucial to corporate communications, training and learning, as well as other forms of knowledge sharing in the modern enterprise.
Following are ten ways VIDIZMO’s fully brandable video platform can help you meet your company’s branding guidelines through its custom video branding features.
The white label VIDIZMO video platform provides a customized user interface in line with your company’s branding guidelines. You can custom brand the video platform interface with your organization’s logo, theme colors, as well as other branding requirements to deliver a uniform application look and feel consistent with overall organizational branding themes.
By the way, do check out this free logo maker if need be.
Go as granular as customizing the domain, header, footer, navigation menu, buttons, icons, and tabs – all of which help you completely align the platform UI with your organization’s branding guides.
With VIDIZMO professional services, we can help you create a custom brandable UI template that meets all your user interface specifications and video requirements. We do this by simply rearranging VIDIZMO HTML widgets within the platform (discussed later) based on a mockup you provide to give you a custom template designed as per your organizational needs.
With companies going global, organizations need a multilingual platform interface to cater to a diverse audience worldwide. Video platform also needs to be made accessible to fulfil compliance requirements like Section 508.
In a multilingual video platform, VIDIZMO supports a wide range of languages and accordingly provides a multilingual interface. This includes an easily navigable drop-down menu for language selection on the homepage; page layout, navigation, and responsiveness in various languages; and text/ menu placement to accommodate left-to-right vs. right-to-left reading across languages. This way, we ensure that your global workforce or user base has a seamless user experience with effortless navigation and functionality in any language.
In the modern enterprise, branding needs have far surpassed the mere addition of a company’s logo and theme colors to an application interface. With increasingly complex requirements, branding now extends to every aspect of an application’s core functionality and user experience.
A video platform’s branding is vital for compliance with specific organizational guidelines, speedier application adoption, and improved user experience.
To enable this, the VIDIZMO video platform extends branding customization to everything from the homepage, portals, video library and player down to embeddable elements, deeper controls, tabs, and buttons. While some customizations require VIDIZMO professional services, most branding options are provided out of the box. Overall, VIDIZMO video platform branding helps you offer a customized user interface completely in line with your corporate branding guidelines aligned with all other business applications while also providing modern UI elements to amplify user engagement with the platform.
With this, we ensure that your organization complies with broad and granular corporate branding requirements and guidelines, which in turn has a fundamental impact on employee responsiveness, adoption, and frequency of platform use.
Contact us today learn more about VIDIZMO's enterprise video platform branding capabilities or opt for a free trail to experience these powerful features yourself!