This blog explores 12 practical ways to engage your employees using an enterprise video platform. From centralized content management to interactive training and mobile accessibility, discover how the right video platform can enhance communication, collaboration, and employee experience across your organization.
Video is no longer considered an optional technology in the workplace, and enterprise video platforms are gaining immense popularity in organizations across all verticals. People prefer video as it engages them. According to a study it is estimated that the average person spends approximately 100 minutes every day watching online videos .
Employee engagement is no longer just about surveys and feedback forms—it’s about creating experiences that inform, inspire, and connect your workforce. And in today’s fast-paced, remote-friendly work environment, video is leading that change. In fact, studies show that 6 out of 10 people prefer watching videos over reading content, and employees are no exception.
Yet, many organizations struggle to manage video content effectively. Scattered storage, limited access, and lack of engagement features result in underutilized resources.
This blog explores how an enterprise video platform can transform internal communication and collaboration by offering 12 powerful ways to engage employees across departments, locations, and devices.
To help organizations boost internal communication, streamline knowledge sharing, and enhance the employee experience, modern enterprise video platforms offer a robust set of features.
Below are twelve powerful ways these platforms engage employees and add value across departments and use cases.
In the absence of an enterprise video platform or video content management system, corporate video files are often saved to multiple disparate locations such as hard drives, network file share or a SharePoint site where it is impossible for others to locate or even playback due to frequent instances of incompatibility between user’s player and the video file type.
Additionally, lack of an enterprise video platform may pose security risks as employees often resort to using consumer tools like YouTube or Dropbox to externally save and share internal video content for the sake of convenience and efficiency.
Using a secure enterprise video platform, on the other hand, ensures all video collateral is centrally stored, processed and shared among all employees within one platform where it is easy to search for specific files and use from a mobile device without incurring any security lapses.
An enterprise video platform can effectively employ adaptive bitrate streaming to provide seamless video delivery and compatibility with all devices, including laptops, tablets, smartphones as well as modern wearable technologies.
In a video content management system, all digital media is accessible with a simple and efficient search. Additionally, a modern enterprise video platform also provides automated transcription, which further refines indexing and search to the spoken word in a video, enabling superior search relevancy and efficiency across all media content residing on the video platform.
Video is a powerful tool to interact with your audience. It is a highly effective form of content. You can interact in various ways, such as you can make introductory videos where every employee can give a short introduction. This will help newcomers to recognize who is who and what they do easily. Videos also encourage two-way communication. You can add quizzes, Q&A, surveys, etc. this will help you conduct an interactive session where every viewer is asked to participate.
An enterprise video platform gives users the ability to access the platform from any device, at any time, and in any location or bandwidth conditions. A video platform’s CDN-enabled technology optimizes external or remote delivery of video in the cloud or on-premises – allowing users smooth access to all live and on-demand video and other digital media while working from home, in public spaces, or even while working from remote locations.
It is very essential to have a secure platform where employees can share content with each other without any hassle. A platform where employees can upload and share videos inter-departmentally. This is encourages employees to engage with each other in a easier way. And is also highly convenient you can share or upload bulk of videos or files.
A video is a great tool for onboarding and training purposes. The majority of time, these tasks require the same information such as someone new joins the team, want to know about their job role, switch roles, explain the company's policies, etc.
All this information can be captured in the video. And can be replayed whenever required. This frees up the speakers and delivers a consistent message so that everyone receives the same material.
Enterprise video is the management’s most robust and scalable tool for executive communications and employee engagement. Managers can disseminate both live and on-demand video via an enterprise video platform to give employees a firsthand account of the company’s vision, mission, and performance while also creating a direct connection between senior business leaders and teams that may be scattered across the world.
For business leaders too, messaging packed in a video has a much more powerful impact that managers cannot create in emails or through top-down communication via management.
Today, video can be created using a variety of recording devices such as mobile phones, webcam, digital camcorders, personal video recorders, wearable technologies, and more. An enterprise video platform captures and ingests video from all recording devices and provides compatibility with a large variety of video file formats, enabling the use of all types of video content, regardless of how it was recorded.
This not only enhances employee productivity by giving them the freedom to use any type or number of devices to record video but it also simplifies and, therefore, proliferates the overall use of video in the organization by removing any barriers to adoption.
Additionally, a video platform can also automatically capture and ingest recorded media from online meeting or video conferencing tools like Zoom, WebEx, Go-To-Meeting or Skype for Business.
In contemporary organizations, employee engagement can be improved with the help of enterprise video technologies that encourage sharing of ideas, voicing of opinions, and innovation derived from the collaboration.
A video platform can be utilized by employees to create videos comprising new ideas, industry knowledge, best practices, innovative market trends, and more, which could then be shared within the enterprise video platform with peers, coworkers or even managers who can provide feedback in the form of comments, likes, and even share it on other company social tools like Yammer or social media networks like Twitter or Facebook.
This would give employees instant and ongoing feedback in real-time while also adding to the collaborative element of their job. Additionally, employee-generated video content gives the workforce a voice in the overall communication efforts in a company, and the resulting engagement could work wonders to drive success in all areas of business by boosting employee performance across the board.
Enterprise video platforms can be enabled for BYOD (Bring Your Own Device) technologies in the cloud and on-premises installations to allow users to securely access all video and digital media assets from any permissible device, providing the ultimate accessibility and flexibility of multi-device video upload, search, viewing, sharing, and other capabilities.
An enterprise video platform mobile app could be hugely effective in simplifying and facilitating its use by the employees, just like the other apps they use on a regular basis.
A video platform can be accessed through Android and iOS apps that provide users access to all digital media content on their smartphones, allowing them to create, share and manage live or on-demand video and other media directly from the app.
A video platform app also facilitates offline video viewing by offering an option of offline media downloading, storage, and viewing within the app.
An enterprise video platform is more than just a tool for video hosting—it’s a strategic asset for improving internal communication, collaboration, training, and overall employee engagement. From consolidating scattered content into a centralized portal to enabling on-the-go access, interactivity, and peer collaboration, such a platform transforms how employees connect with organizational knowledge.
With features like AI-powered search, adaptive bitrate streaming, and secure sharing, enterprise video platforms empower teams to work smarter and stay engaged. Solutions like VIDIZMO not only meet the modern demands of video content management but also help organizations build a connected, informed, and collaborative workforce.
Start your free trial with VIDIZMO today, or contact us to see how you can boost employee engagement through secure and scalable enterprise video solutions.
What is an enterprise video platform and how does it work?
An enterprise video platform is a centralized solution for creating, managing, and distributing video content within an organization. It works by securely hosting videos, supporting live and on-demand streaming, and providing tools for search, interactivity, and access control.
How can an enterprise video platform improve employee engagement?
An enterprise video platform enhances employee engagement by enabling interactive elements such as quizzes, Q&A, and surveys, while also facilitating easy video access, sharing, and collaboration across departments.
What are the benefits of using video for corporate training?
Video allows for consistent training content delivery, on-demand accessibility, and engaging formats that improve knowledge retention. It also reduces costs associated with repeated live sessions.
Can an enterprise video platform replace traditional communication tools?
While not a direct replacement, it significantly improves communication by enabling leadership to deliver video messages and updates that are more engaging and scalable than emails or static documents.
Is it secure to use video platforms for internal communication?
Yes, enterprise-grade platforms offer features like end-to-end encryption, role-based access controls, and geo-restrictions to ensure only authorized personnel can access confidential content.
What role does AI play in enterprise video platforms?
AI enhances video platforms with features like automated transcription, in-video search, facial recognition, and analytics, making it easier to manage, discover, and interact with video content.
Can employees upload and share their own video content?
Yes, most enterprise video platforms allow user-generated content, enabling employees to share knowledge, ideas, and feedback through secure video uploads and internal sharing.
How does video content support remote and hybrid teams?
Video content can be accessed on-demand from any location or device, helping remote and hybrid teams stay informed, aligned, and engaged without relying on real-time availability.
What is adaptive bitrate streaming and why is it important?
Adaptive bitrate streaming adjusts video quality in real time based on the viewer’s internet speed, ensuring smooth playback and reduced buffering on all devices and bandwidths.
Why choose VIDIZMO as your enterprise video platform?
VIDIZMO offers secure, scalable video solutions with features like AI-powered search, interactivity, analytics, and flexible deployment options, making it ideal for enhancing employee engagement and communication.